The negligible risks of $5,000 in the
grand scheme of things
The difference of $5,000
Our goals for the New York event
The benefits of increasing the budget
Communication Analysis Chart
I want to increase the budget for the
investor dinner events, especially for New
York City. I feel that $10,000 for a 100
person event is too low of a budget to have
a proper event for investors. I wou
A simple idea makes people understand
An unexpected idea makes people pay attention
A concrete idea makes people see
A credible idea makes people believe
An emotional idea makes people care
A story makes people engage
Find the simple, core idea and
Use memos for internal communication. You do not send
memos to people outside of your company. Use email or letters
There are several word processing templates for memos
that you can find in Word or other programs. They are gen
MGMT 3033W / SPRING 2015
SEC 006, 007, 008, 009
Strategic Management &
Carlson School of Management
Office: CSOM 4-229
Mailbox: 3-365 (SMO office)
Email is preferred me
To: MGMT 3033W-006 Members
From: Eric Smason
Re: Introduction Speech Reflections
1. The most important and noticeable elements of the most successful speeches were the
fact that they appeared confident and comfortable (smiled and used facial
Every time you communicate, consider four elements
before you begin:
1. Purposewhat do you really want to happen?
2. Reader/Audienceget inside his/
Car Sales Staff
October 27, 2015
Commission Based Pay for Car Sales Staff
The time has come for our business to pivot its selling strategy to ensure that we are maintaining
a competitive and incentivized envir
Situation: Skype meeting with my boss about my boss about my transition to a new role within
Purpose: I want trust from my manager in my new role.
Audience: Manager, wants to be respected, numbers orientated, passive, team-focused, fair,
Delivering Effective Business Presentations
o More people have talked their way up
the ladder of success than have climbed it any other way.
o Bruce Barton, best-selling
author, lecturer, and
o Todays Agenda: Presenting Your Best!
Impression Management: Controlling Your Image
o Impression Management
Controlling your nonverbals as well as your words to communicate your
desired image to others
o Picture someone you believe communicates a professional presence
Writing Is Easy!
o All you have to do is stare at a blank sheet of paper until drops of blood
form on your forehead.
Writing Communicates Your Image
Three Steps in the writing process
Business mistakes business writers make
What Makes People Persuasive?
o Persuasive Physical characteristics:
o Persuasive Message characteristics:
o Which is more influential?
o Physical Presence or Message?
o Studies show that persuasive people are described as . . . .
Use the Communication Analysis Tool
o Planning before you write makes the process faster and more effective!
Every time you communicate, consider four elements before you begin:
o Purposewhat do you really want to happen?
o Reader/Audienceget inside his
Situation: Childhood obesity is a serious problem in the world today.
Purpose: I want parents to know and fix the issue of childhood obesity.
Audience: Parents, mainly middle to upper class, well educated, mostly caucasian, have
young to teen children, in
Persuasive Speech Communications Analysis Assignment
Situation: I am speaking with an allotted 8 minutes in front of the GoPro channel marketing
Purpose: I want to persuade my audience that GoPro would gr
Communications Analyses Assignment
Situation: I am running for President of my fraternity against two other members, and we are
allowed a 10 minute speech before elections.
Purpose: I want to be elec
Editorial Communications Analysis Assignment
Situation: I am writing an editorial that is being published in the MN Daily that persuades MN
citizens which would begin to reverse side effects of the war on drugs
Personal Training Made
Lifetime Fitness has been the target of increasingly unsatisfactory
customer service and low customer value, along with poor client record