Subsegment of internet users who use web technology to research and buy products
Online consumers different lifestyles
- click and mortar- hunter gatherers- brand loyalists- time sensitive materialistshooked, online, and sin
Hiring a foreign manufacturer to make your products according to your specifications.
free enterprise system
In theory, this encourages individuals to start and operate their own businesses without
gross domestic product (gdp)
A measure of the goods and services produced using labor and property located in the
Refers to rising prices.
Refers to a country's physical development- the state of its roads, ports, s
All people who share similar needs and wants and who have the ability to purchase
The group for which a marketing program is designed.
Study of the internal and external factors that impact a marketin
Regulates the labeling and safety of food, drugs, and cosmetics sold in the United
Is responsible for the fair and equitable treatment of employees with regard to hiring,
firing, and promotions.
Provides guidelines for workplace safe
Refers to companies listening to customers and responding to their needs.
Refers to treating customers as individuals, empowering them, giving them a say in the
products they buy, the prices they pay, and the timing and interac
Statistics that describe a population in terms of personal characteristics.
Assessment tool used by organization to determine its strengths, weaknesses,
opportunities and threats.
Analysis of outside influence