Assignments 1 & 2
People I Tried to Persuade
1. My mom
2. My boss
3. My roommate
What I Was Trying to Accomplish
1. I was trying to get my mom to commit to helping me pay for my study abroad trip.
2. I was trying to convince my boss to sched
Laddering Schematic due Monday. First wrung on the ladder of laddering is attributes. It is a tangible characteristic. It is what the product is. Example: tangible characteristic of Joy; it has grease cutting ingredients. Second wrung on the ladder i
Presentation: Creative Briefs, Not creative Ideas. Not the 5 C's. 5 C's are a worksheet. No need to hand in 5 C's. Need a copy of the creative brief to hand in. Minnesota Science Museum was a great example of how to write a creative brief. Presentati
Unique Selling Position: A benefit not currently offered by the competition. Positioning: planting your stake in the marketplace. Consumer Insight: Emotional connection with the target consumer. One person Ad Strategy: What you are going to do to mee
Interactive Media: Always tries to engage the audience.
Utilize the medium. Incorporate the viewer.
Email ads: use the viewer
A lot of different ways we can use interactive. Online Brand Content. Viral,
Websites, microsites, applications, email and banner
Brainstorm: Thinking of a topic then branching off anything that may be related to that topic. Idea phase from the evaluation phase. When we first start to brainstorm we brainstorm ideas. AE: Account Executive: The person who is the liaison between t
1/23 5 C's: Category, Culture, Content, Consumer, Core Conflict Category is what category you are competing in eyes of consumer Culture and trends impact from a lot of places. If paris Hilton started to look healthier because she was eating apples, o
1/28/08 Packaged good: something you can buy at Walgreens, or supervalue or target. Fairly inexpensive. Something you can put in a grocery cart. Hard Good: something you might research further prior to purchase. Service: A place where you are served.
Radio: visual medium. The "theatre of the mind". Doesn't always have to be funny. Needs to have an idea! Try to create ads that can be described in one sentence, the main idea of the campaign. Ex: Real men of Genius Campaign: Bud Light Raises a glass
Features-Benefits-Value: Ladder for successful ad campaigns. What is the product-What are the good qualities-What is the emotional connection? Perceptual Mapping: The perceptual map allows you to draw what you know visually. Let's you develop a bette
5 C's and creative brief writing: know for our quiz. Especially "What do we know about them that will help us" When you understand the consumer mindset, there is usually something in the consumer's mindset about the product. Final project: team proje
John Prall Jour 3241 Ten Peace Corps Answers
Matt Hagen: 20 years old, Criminal Justice Major, Hennepin Technical College, White Bear Lake, MN. " I think it's a good thing, educated people helping those less fortunate. I might do it but I'm not sure
John Prall $15,000 Letter Jennifer Johnson Jour 3241 Dear Grandma and Grandpa, As you both know I am coming up on my final year of college. My internship is still going very well. I like the station a lot and hopefully they'll give me a full time job
Copywriting: writing that understands the reader. The creative process is a structured, disciplined process that is about problem solving. You must understand the problem before you can solve the problem. Do you have to stay in touch with the real wo
1. Unique Selling Proposition: A benefit not currently offered by the competition (Target=upscale,
2. Positioning: Boldly planting your stake in the marketplace, either formerly unoccupied by a
competitor or currently occupied