Short-term price reductions used to retaliate against a competitors actions like introducing a
new product are called: Deals
Which of the following are the primary objectives of product advertisements? To inform, to
persuade, to remind.
_ _ is a form of c
Theater tests for a new commercial are the most sophisticated of pretests and require subjects
to view them within: TV shows or movies
Which of the following are used exclusively as trade-oriented sales promotions rather than for
consumers? Allowances and
The text, pictures, sound, and videos that a firm website contains exemplifies one of the seven
best practices enabling high customer experience. It is called the: content
One of the communication capabilities that firm can exploit is a promotion strategy
Understand the Promotional Mix
Understand the concept of the Integrated Marketing Communications (IMC) know what it is
and what is accomplishes.
Understand the Communication Process and its parts and be able to identify examples in each of
MKTG Final Exam
1. Promotional mix
The combination of one or more of the communication tools used to inform,
persuade, or remind prospective buyers.
(1) inform prospective buyer about the benefits of the product
(2) persuade them to try it
Date: April 20, 2013
Review of Exam #3
1. A break-even chart refers to a
- B. graphic presentation of the break-even analysis that shows when total revenue and
total cost intersect to identify profit or loss for a given quantity sold.
Date: April 29, 2013
The Pitch Video
This video discussed about copywriting of breakfast in Subway. There are two agencies is
competed which agency is more suitable for copywriting -Freestyle Breakfast, No Be
zAMbie. At first, both of agencies s
Date: April 25, 2013
Think of a company or a product that relies heavily on personal selling.
Why is personal selling a good fit for this company/product?
- At first, personal selling is a discipline that involves companies trying to