Our brains receive external stimuli, or sensory inputs, on a number of
Marketers messages are more effective when they appeal to several
The sensations we experience are context effects that subtly
influence how we think about
Ch 3- Cultural Influences on Consumer Decision
A culture is a societys personality; it shapes our identities as
What is culture?
Accumulation of shared meanings, rituals, norms, and traditions.
A societys personality
Ch 2. Decision making and consumer behavior
Every consumer decision we make is a response to a problem.
Because some purchase decisions are more important than others, the
amount of effort we put into each differs.
Researchers now realize that
RM 3124 Ch. 5-Perception
The design of a product is now a key driver of its success or failure.
Target: products with great design + functionality
How physical cues prime us to react?
Sensation: the immediate response of our
RM 3124 Chapter 1
Consumer behavior is a process
Who is a consumer? Everyone. Make take forms of organizations and
Exchange theory remains an important part of consumer behavior. 2 or
Another person as an influencer