2_Consumer Decision Making
RKS Guitars, Harvard Business School Case
Following are some questions to assist you in outlining the key issues for the case. You can find the
needed information in the case itself.
1. What is the value propositi
For our new toothpaste, we are going to partner with the new movie Trolls. It will be similar with our
own exist toothpaste. Our new toothpaste will be market for the kids, it will be specially designed for kids
to age 3 to 8. The tooth