Case Three: Kayak
1) With online booking being focused on simplifying the customer experience, tickets for
flights are more easily accessible/readily available to the consumer. Given the increased
traffic to third-party services websites theyre more likel
1. a. Explain the concept of a product.
everything, both favorable and unfavorable, that a person receives in an exchange
c. Discuss homogeneous shopping products. Give examples.
homogeneous shopping products as basically similarfor example, washers, drye
Exam 7 review
1. a. What is social media?
d. Who uses Facebook?
3. a. What is so
1. a. Define promotion.
e What is mass communication?
e. Explain encoding
b. Define supply chain management.
a management system that coordinates and integrates all of the activities performed by supply chain
members into a seamless process, from the source to the point of consumption, resulting in enhanced
Principles of Marketing
Exam #1 Questions
The activity, set of instructions, and processes for creating, communicating,
delivering, and exchanging offerings that value for customers, clients, partners,
What is a target market? Explain
Group of people, that an organization designs, implements, and maintains a marketing
mix intended to meet the need of that group, resulting in mutually satisfying exchanges
e. Explain environmental mana
1. a. What is (Organization to Organization) (Business to Business ) (Industrial) (B2B)
Marketing of goods and services to individuals and organizations for purposes other than personal
f. Explain stickiness
Measure of a websites ov
Inputs - Costs, Capacities, Demands
Distance in miles