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MAR 2011 Principles of Marketing

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  • Professor:
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    Heather teague, Adam Samuelson

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  • Average Rating (from 2 Students)

    4.5/5
    Overall Rating Breakdown
    • 2 Advice
    • 5
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    • 4
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    • 2
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    A Few Big Assignments

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    • Profile picture
    Jan 18, 2017
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Professor Samuelson is a fantastic professor. From what I can tell from just a few short weeks in his class, I know that he enjoys his job and helping others be the best that they can be when it comes to marketing. I would definitely recommend his class to anyone considering this line of career path.

    Course highlights:

    I respect that professor Samuelson has high standards for his student and goes above and beyond what's necessary to help his students. He is constantly posting additional videos and tips to help with the weekly assignments. I love the fact that he tells you what he expects from you and always explains the assignments in full.

    Hours per week:

    6-8 hours

    Advice for students:

    To succeed in this course, you will need to take the necessary time recommended for the course. You will need to stay on top of your assignments and pay very close attention to detail. Use Professor Samuelson as a resource as he is more than willing to be helpful.

    • Spring 2017
    • Adam Samuelson
    • Yes
    • A Few Big Assignments Participation Counts Great Discussions
    • Profile picture
    Oct 24, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Learned to look at advertising differently. Who are they targeting and why. Also why are stores layed in certain way. Learned a lot and was very valuable and gained a great deal of respect for a marketing team.

    Course highlights:

    What I learned was the in depth of why companies targeted certain race, age group, or a certain group of people. This course gives you better understanding of how marketing works

    Hours per week:

    3-5 hours

    Advice for students:

    If you are going into management or marketing this course will give you an understanding of what is involved in creating a marketing campaign

    • Winter 2016
    • Adam Samuelson
    • Yes
    • Great Intro to the Subject Participation Counts Great Discussions

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