Unilevers Organizational Culture of
Unilever is one of the largest firms in the global economy. The progress of this company
is linked to its organizational culture and the kinds of activities and policies leaders have
implemented over time. O
Asia Pacific Journal of Human
Managerial implications of the GLOBE project: A study of 62 societies
Mansour Javidan and Ali Dastmalchian
Asia Pacific Journal of Human Resources 2009; 47; 41
What is effective leadership?
How can aspects of a situation affect the
effectiveness of leadership behaviour?
How can leader behaviour adapt to the situation?
Kunda, Gideon. Engineering Culture : Control and Commitment in a High-Tech Corporation.
: Temple University Press, . p 218
Copyright Temple University Press. . All rights reserved.
May not be reproduced in any for
Leader-centred perspectives on
The Nature of Managerial Work
Pace of work is hectic and unrelenting
Content of work is varied and fragmented
Many activities are reactive
Interactions often involve peers and outsider
Inits double dimension ofprofessional field and intellectual domain, public relations offer a singular
outlook ona series ofproblematics that affectthe existence of a variety of socialandorganizational
Expose what stereotypes, prejudice and racist
assumptions may exist in cross-cultural organisations
Examine how prejudice may influence us in how we
relate to peers and
WRI 101 (XX)
Critical Reading: Activity Q & A
Title of Article: Anxiety: Challenge by Another Name
Who is the writer?
Does s/he present
him/herself as a
true/sincere person or
are they h
Group dynamics & Leadership in
Erika Loka<, PhD Candidate, Indek
A group is two or more people who interact with
each other in order to accomplish goals or meet
Jose Balado Perez
This dance work exposes a symmetry and precision in the movements, making a remarkable
and a clean dance. Besides, the dancers are back and forth within a tangled, showing strength
and control in their relationship. We can
Four gaps in public relations scholarship and practice:
The need for new approaches
Jim Macnamara is Professor of Public Communication at the University of Technology, Sydney.
He joined academia after a thirty-year career in professional com