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POM 432 Principles Of Marketing

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  • Top Course Tags

    Always Do the Reading

    Great Intro to the Subject

    Group Projects

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    • Profile picture
    Aug 27, 2017
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    I would recommend this course because it is fundamental and encompasses all major concepts in marketing.

    Course highlights:

    The major highlight of this course is that you get to learn the 4 Ps of Marketing. I think that concept is the cornerstone of marketing and would help to understand any other topic more easily

    Hours per week:

    3-5 hours

    Advice for students:

    You need to watch a lot of TV ads and go through external information. Moreover you would have to apply the concepts with real-time examples that you come up everyday

    • Fall 2014
    • Nabeel Nisar
    • Yes
    • Great Intro to the Subject Always Do the Reading Group Projects

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