How did you choose to finance your company with equity capital, debt capital, or both?
Explain why. How did this decision impact your business?
I chose debt financing that I borrowed money from an outside source, a secured loan for
small business by a ban
Joyce Min, Owner
October 1, 2016
1. EXECUTIVE SUMMARY
Coffeehouse has become part of Americas life. People stop for an espresso-based coffee
drink every day. The name of the coffee shop will be Mins Coffee. This estab
a. What type of business ownership (legal structure) did you choose for your business?
Explain why. What are the advantages and disadvantages of this in terms of profitability?
I chose S Corporation for my business. Corporation structure offers asset prot
a. Describe the pricing strategies you used in your business. How did your price compare to
the competition? Was your price high enough to cover your business costs and allow for
sufficient profit? How did your price align with your target consumer profil
a. Develop a marketing strategy for your company. How will your plan help you succeed in
the competitive environment? How would investing in sales and marketing research and
programs help in the development of a marketing strategy and in the running of yo