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MKT 607 marketing management

  • Average Course Rating (from 4 Students)

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    • Medium 75%

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    • Profile picture
    Apr 17, 2017
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    The course is absolutely amazing. There are a few individual assignments, but it mainly revolves around the group simulation for the company you are building. There is a lot of hours put in the simulation. However, with a good team the company in the simulation will succeed. Don't be afraid to open several offices in the beginning and design several computers!

    Course highlights:

    Working with a good team with help a company succeed. It can't all be done by one person and it takes several people to keep the company going.

    Hours per week:

    9-11 hours

    Advice for students:

    The professor was horrible. He was rude and disrespectful several times, so just be prepared if you get this professor.

    • Spring 2017
    • Dr. Richard Caldarola
    • Yes
    • Group Projects Participation Counts Competitive Classmates
    • Profile picture
    Feb 10, 2017
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    This class gives you insight into the business world by applying what you have learned in your business and previous marketing courses. The course is dependent heavily on your CLC group and the assignments with your group members. DQs are also very important as the make up the remainder of your grade!

    Course highlights:

    During this class you will be participating in a CLC assignment for the entire semester. This is CLC is on Marketplace6. Its a live simulation where you will develop your own products, and company. This simulation gives you insight onto how each aspect of a company is important and how your decision as a CEO, Brand Manager, CMO, and etc.

    Hours per week:

    3-5 hours

    Advice for students:

    Read your textbook and If you are having issues with a specific subject or with an assignment Professor Ennis is always extremely welcoming and able to help! Typically DQ's do not make up a good portion of your grade but it will make a difference between whether you get an B than A or C than a B. They are fairly easy, so make sure you do them accordingly.

    • Fall 2016
    • Wendi Ennis
    • Yes
    • Always Do the Reading Group Projects Participation Counts
    • Profile picture
    Feb 07, 2017
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Very intense and provides a great amount of knowledge

    Course highlights:

    The highlights of the course are the interaction with other students in the simulation I now have a better comprehension of how the market place operates and learned the basic concepts of how to be successful.

    Hours per week:

    9-11 hours

    Advice for students:

    Ensure that you pay attention to the small details. Communicate effectively with your team members on a daily basis.

    • Winter 2017
    • caldarola
    • Yes
    • A Few Big Assignments Participation Counts Competitive Classmates

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