Lovelock provided guidelines and suggestions for success in marketing services globally. Will following
these guidelines provide for greater success in global marketing? Why or why not?
The guidelines and suggestions made by Lovelock do provide for greate
Which is the most important component of the marketing mix: product strategy (the branding of a
product) or pricing? Why?
The product strategy is the most important component of the marketing mix. Why? People simply are
not solely focused on the economic
How does the concept of the learning organization apply across multiple cultures? Should modern
organizations be applying this concept more readily than they are at present? Why or why not?
In an interview conducted by Robert Fulmer and J. Bernard Keys (1
Visit and become familiar with some of the features located on the DC Network
(https:/dc.gcu.edu). Using the Search feature, locate the EdD/Ph.D. Program
Dissertation LifeCycle Process Flow and post it as an attachment to your response.
Then discuss how c
Are Fayols administrative principles applicable today? Why or why not? Provide citations
dated within the last five years to justify your claims.
Henri Fayols administrative principles are applicable today. However, as time has progressed
Compare and contrast expectancy theory and goal-setting theory. Which has the better application to
modern management and why?
The expectancy theory is summarized as having three components: expectancy, the level of effort that
the individual expects to h
Henke found that a high awareness of brand advertising symbols among children is not necessarily linked
to positive attitudes toward, or intent to use, the advertised product. If this is an accurate statement,
how does it change marketing strategies?
Focus on Research:
Read the following research study:
Chekwa, C., Ouhirra, L., Thomas, E., & Chukwuanu, M. (2014). An examination of the effects of
leadership on business ethics: empirical study. International Journal of Business & Public
Contrast systems theory with contingency management theory. Which is more appropriate in modern
global organizations? Why?
The contingency theory was spun off of the systems theory by Joan Woodward. The differences between
the theories are that the system
Is knowledge management or quality management most appropriate in a service-based industry? Why?
In my opinion, quality management is the most appropriate in a service-based industry. A service-based
industry is about delivering products and/or services t
Lee Iacocca suggested that the organization that has the best distribution and service would win all the
marbles. Is this an accurate statement to make? Why or why not?
The statement made by Lee Iacocca about distribution and service being the key element
Where do global management theories best fit into the management jungle described by Koontz in
the article for this module? Justify your conclusions.
*Administrative note: The question references an article for this module. However, after thoroughly
Compare and contrast Fayol and Mintzberg with respect to administrative management
theory. Which approach is more valid and why?
Fayols processes of management include planning, organizing, coordinating, commanding,
and controlling. Mitzbergs processes of
Bargh discusses the automatic or nonconscious influences on behavior and suggests that marketing
should exploit consumers response to automatic or nonconscious influences. Is this suggestion to
appeal to automatic or nonconscious influences an ethical mar
Marketers have a responsibility to the organizations shareholders and are obliged to ensure that what is
sold and communicated to the consumer is within legal and regulatory boundaries. Should the marketer
have an obligation to or concern for vulnerable o
Research can be conducted for a variety of reasons including searching for effective
change strategies that allow followers to perceive of someone as a leader rather than a
manager or studying a specific problem as one will encounter when preparing the do
Consider the works of Alfred Sloan, Peter Drucker, Konosuke Matsushita, and Michael Porter
with respect to organizational management principles. Which is the more valid approach to
management and why?
The most valid approach to organizational management p
Contrast the new dominant logic thesis with the marketing renaissance thesis. What theme(s)
can be discerned? Which of these is more valid in todays market? Why?
The new dominant logic thesis is based on the belief that service, rather than the goods itse
Are Webers organizational management principles applicable today? Provide citations
dated within the last five years to justify your claims.
Cummings and Bridgman (2011) state that instead of ruling out Weberian bureaucracy as
completely bad or outmoded,
Arnould and Thompson suggest that a customer-centric theory that investigates how customers allocate
social, economic, and cultural capital and use them to enrich their endowmentscould move us toward
a theory of customer value co-creation. Discuss this as
Discuss the ethics of promotion and advertising and the need for regulation. Should there be any
regulation of advertising? Why or why not?
Dannon advertised that two of their products, Activia and DanActive, were clinically and scientifically
proven to r
When conducting market research, what is the single most important category to examine when
attempting to determine potential product success?
In their 11 step process Burns and Bush (2005),assert that the most important phase of the market
Does the Hofstede cultural dimensions assessment provide an accurate view of cultural differences
between countries? Why or why not?
Geert Hofstedes model does provide an accurate view of cultural differences between countries.
Hofstedes model has been us
Is a focus on relationships a valid means for determining quality in the service industry?
Why or why not?
Yes, a focus on relationships is a valid means of determining quality in the service
industry. Service quality is measured by both intangible and ta
Discuss ethical challenges that have come with increased Internet use. Which of these represents the
greatest challenge to ethical marketing? Why?
There are a number of ethical challenges that have come with increased internet use. Bush, Venable and
To what extent does Mayos human relations movement correlate with the motivational perspective of
Maslows Hierarchy of Needs? Justify your conclusions.
There are a number of correlations between Mayos human relations movement and Maslows Hierarchy
Anderson and Tushman specify several limitations of market research. In your opinion, do the limitations
discredit market research or make it less useful? Why or why not?
The limitations presented by Anderson and Tushman (1990) should be taken into consid
You are a consultant, and your client is a services-based retail company. The company has
asked you to apply scientific management principles to their operation and is seemingly
unaware that some believe that scientific management dehumanizes the individu
How do systems theory and contingency management theory relate to todays learning organizations?
Learning organizations are evolving, just as Senge suggested in his interview with Fulmer and Keys
(1998). Both the systems and contingency theories will
Become familiar with GCUs Doctoral DNA website at www.gcu.edu/dna. What did you learn about
your doctoral journey that you did not know before you visited the website? How will the doctoral DNA
help you in preparation for your doctoral journey?
Thank you for taking the time to respond to my post! I am glad my post created that moment for you! I
am a firm believer that there is a clear difference between leaders and managers. A leader requires skill,
while being a manager may not. I