Not too easy. Not too difficult.
This course was very informational about Marketing and all the aspects that go into it. It is a required course for Marketing majors as well as other related business majors. John Kratz makes the interesting, even if you are not a Marketing major. He also brings in a lot of guest speakers and teaches real world examples rather than just from a textbook.
I learned about the Marketing Mix and how companies are able to apply it to their organizations. I also learned about how to create a Marketing plan and use it to my companies advantage.
Hours per week:
Advice for students:
Buy the book with the access code to help you study flashcards and do practice quizes.