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MKTG 3701 Principles of Marketing

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    • Profile picture
    Oct 26, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    This course was very informational about Marketing and all the aspects that go into it. It is a required course for Marketing majors as well as other related business majors. John Kratz makes the interesting, even if you are not a Marketing major. He also brings in a lot of guest speakers and teaches real world examples rather than just from a textbook.

    Course highlights:

    I learned about the Marketing Mix and how companies are able to apply it to their organizations. I also learned about how to create a Marketing plan and use it to my companies advantage.

    Hours per week:

    3-5 hours

    Advice for students:

    Buy the book with the access code to help you study flashcards and do practice quizes.

    • Spring 2016
    • John Kratz
    • Yes
    • Great Intro to the Subject Participation Counts Great Discussions

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