University of Minnesota Duluth logo * We aren't endorsed by this school

MKTG 3701 Principles of Marketing

  • Average Course Rating (from 1 Student)

    5.0/5
    Overall Rating Breakdown
    • 1 Advice
    • 5
      100%
    • 4
      0%
    • 3
      0%
    • 2
      0%
    • 1
      0%

  • Course Difficulty Rating

    • Easy 0%

    • Medium 100%

    • Hard 0%

  • Top Course Tags

    Great Discussions

    Great Intro to the Subject

    Participation Counts

* We aren't endorsed by this school

Principles of Marketing Questions & Answers

Principles of Marketing Flashcards

Principles of Marketing Advice

Principles of Marketing Documents

Showing 1 to 30 of 36

Sort by:
{[$select.selected.label]}
  • 3 pages MKTG Chapter 8
    • MKTG Chapter 8
    • University of Minnesota Duluth
    • Principles of Marketing
    • MKTG 3701 - Fall 2012
    • Marketing Chapter 8 Know what market segmentation is and its importance - market segment- subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs.
    • Register Now

    MKTG Chapter 8

  • 4 pages Chapter 1 marketing

    Chapter 1 marketing

  • 9 pages HERS205_basics+of+nurition_Sprin2016
    • HERS205_basics+of+nurition_Sprin2016
    • University of Minnesota Duluth
    • Principles of Marketing
    • MKTG 3701 - Spring 2016
    • Nutrition Basics Lecture Goals: 1. Know this information for EVERY quiz and Exam. 2. Explain Healthy Diet including toxicity and deficiency of nutrients. 3. Be able to explain and apply our Nutrition Mottos. 4. Explain how even essential nutrients can be
    • Register Now

    HERS205_basics+of+nurition_Sprin2016

  • 4 pages Intel in China- BusinessWeek
    • Intel in China- BusinessWeek
    • University of Minnesota Duluth
    • MKTG 3701 - Spring 2015
    • BloombergBusinessweek March 3, 2015 Technology Brian Krzanich, chief executive officer of Intel Gorp.,l1olds a Curie wearable computer module after unveiling it during the 2015 Consumer Electronics Show (CES) in Las Vegas, Nevada, on Jan. 6 Weir-graph b
    • Register Now

    Intel in China- BusinessWeek

  • 9 pages Were all marketers now
    • Were all marketers now
    • University of Minnesota Duluth
    • MKTG 3701 - Spring 2015
    • J U LY 2 0 11 m a r k e t i n g & s a l e s p r a c t i c e Were all marketers now Tom French, Laura LaBerge, and Paul Magill Engaging customers today requires commitment from the entire companyand a redefined marketing organization. For the past decade,
    • Register Now

    Were all marketers now

  • 5 pages How, and Why, Apple Overtook Microsoft - NYTimes.com
    • How, and Why, Apple Overtook Microsoft - NYTimes.com
    • University of Minnesota Duluth
    • MKTG 3701 - Spring 2015
    • http:/nyti.ms/1CEkqCr BUSINESS DAY How, and Why, Apple Overtook Microsoft JAN. 29, 2015 Common Sense By JAMES B. STEWART When Microsoft stock was at a record high in 1999, and its market capitalization was nearly $620 billion, the notion that Apple Comput
    • Register Now

    How, and Why, Apple Overtook Microsoft - NYTimes.com

  • 12 pages mktg3701_F10_Ch5_part_2
    • mktg3701_F10_Ch5_part_2
    • University of Minnesota Duluth
    • MKTG 3701 - Spring 2015
    • LO 4 Global Marketing by the Individual Firm Identify the various ways of entering the global marketplace Global Marketing Questions What are our options in selling abroad? How difficult is global marketing? What are the potential risks and returns? LO
    • Register Now

    mktg3701_F10_Ch5_part_2

  • 4 pages WSJ McDonalds China Challenge
    • WSJ McDonalds China Challenge
    • University of Minnesota Duluth
    • MKTG 3701 - Spring 2015
    • This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers visit http:/www.djreprints.com. http:/online.wsj.com/articles/mcdonalds-china-challenge-rising-competitio
    • Register Now

    WSJ McDonalds China Challenge

  • 3 pages Monster Beverage Shares Hit High on Strong Overseas Growth - WSJ
    • Monster Beverage Shares Hit High on Strong Overseas Growth - WSJ
    • University of Minnesota Duluth
    • MKTG 3701 - Spring 2015
    • This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers visit http:/www.djreprints.com. http:/www.wsj.com/articles/monster-beverage-shares-hit-new-high-after-str
    • Register Now

    Monster Beverage Shares Hit High on Strong Overseas Growth - WSJ

  • 3 pages The Key to a Good-Paying Job Is…Microsoft Excel- - At Work - WSJ

    The Key to a Good-Paying Job Is…Microsoft Excel- - At Work - WSJ

  • 35 pages Ch_7_B2B_Marketing
    • Ch_7_B2B_Marketing
    • University of Minnesota Duluth
    • MKTG 3701 - Spring 2015
    • Lamb, Hair, McDaniel CHAPTER 7 Business Marketing 1 Learning Outcomes LO 1 Describe business marketing LO 2 Describe the role of the Internet in business marketing LO 3 Discuss the role of relationship marketing and strategic alliances in business marketi
    • Register Now

    Ch_7_B2B_Marketing

  • 2 pages Exam 1 Study Guide - Spring 2016
    • Exam 1 Study Guide - Spring 2016
    • University of Minnesota Duluth
    • MKTG 3701 - Spring 2015
    • MKTG 4731 Exam 1 Study Guide (Rev: 2/11/2016) Introduction/Overview Chapter 1 What is CB? What disciplines make up CB? Why Study CB? Chapter 2 Components of the customer value framework What are the internal and external influences on CB? What exactly is
    • Register Now

    Exam 1 Study Guide - Spring 2016

  • 11 pages Sample Situational Analysis
    • Sample Situational Analysis
    • University of Minnesota Duluth
    • MKTG 3701 - Spring 2015
    • Anthony Herrmann Sarah Valley 3/26/2014 Voyageurs Outfitters Situation Analysis Internal Factors Assessment of firms promotional organization and capabilities: Limited budget ($5,000) Limited time Business is seasonal Owned and operated by Eric Johnso
    • Register Now

    Sample Situational Analysis

  • 15 pages Fallon AE_Workbook
    • Fallon AE_Workbook
    • University of Minnesota Duluth
    • MKTG 3701 - Spring 2015
    • 50 South Sixth Street Minneapolis, MN 55402 T 612.758.2345 F 612.758.2346 Identifying The Problem. A Guide to Understanding and Diagnosing Our Clients Business The Fallon Way October 5, 2001 Identifying The Problem. A Guide to Understanding and Diagnosin
    • Register Now

    Fallon AE_Workbook

  • 1 pages difference map for moo.com

    difference map for moo.com

  • 1 pages Areas Covered in the Situational Analysis

    Areas Covered in the Situational Analysis

  • 1 pages Bases for Market Segmentation

    Bases for Market Segmentation

  • 5 pages Chapter 8 review

    Chapter 8 review

  • 5 pages Chapter 5 notes

    Chapter 5 notes

  • 2 pages MKTG Chapter 9
    • MKTG Chapter 9
    • University of Minnesota Duluth
    • Principles of Marketing
    • MKTG 3701 - Fall 2012
    • Marketing Chapter 9 What is marketing research? the process of planning collecting and analyzing data relevant to a marketing decision Descriptive- gathering and presenting factual statements diagnostic- explai
    • Register Now

    MKTG Chapter 9

  • 3 pages MKTG Chapter 11
    • MKTG Chapter 11
    • University of Minnesota Duluth
    • Principles of Marketing
    • MKTG 3701 - Fall 2012
    • Marketing Chapter 11 Stages in new product development 1. new product strategy 2. idea generation 3. idea screening- the first filter in the product development process which eliminates ideas that are incon
    • Register Now

    MKTG Chapter 11

  • 2 pages MKTG Chapter 12
    • MKTG Chapter 12
    • University of Minnesota Duluth
    • Principles of Marketing
    • MKTG 3701 - Fall 2012
    • Marketing Chapter 12 How Services differ from goods (4Is) intangible- no physical object makes it hard to communicate benefits inseparable- production and consumption are simultaneous, meaning the consumer tak
    • Register Now

    MKTG Chapter 12

  • 4 pages MKTG Chapter 6
    • MKTG Chapter 6
    • University of Minnesota Duluth
    • Principles of Marketing
    • MKTG 3701 - Fall 2012
    • Marketing Chapter 6 the consumer decision making process: when buying products particularly new or expensive items consumers generally follow the consumer decision making process need recognition: first stage: o
    • Register Now

    MKTG Chapter 6

  • 2 pages MKTG Chapter 5
    • MKTG Chapter 5
    • University of Minnesota Duluth
    • Principles of Marketing
    • MKTG 3701 - Fall 2012
    • Marketing Chapter 5 today global revolutions are under way in many areas of our lives: management politics communications and tech. glgobal- has assumed a new meaning, referring to a boundless mobility and
    • Register Now

    MKTG Chapter 5

  • 4 pages MKTG Chapter 2
    • MKTG Chapter 2
    • University of Minnesota Duluth
    • Principles of Marketing
    • MKTG 3701 - Fall 2012
    • Marketing Chapter 2 Nature of Strategic Planning strategic planning- managerial process of creating and maintaining a fit between the organizations objectives and resources and the evolving market opportunities
    • Register Now

    MKTG Chapter 2

  • 2 pages MKTG Chapter 3
    • MKTG Chapter 3
    • University of Minnesota Duluth
    • Principles of Marketing
    • MKTG 3701 - Fall 2012
    • Marketing Chapter 3 it has been said that ethics is something everyone likes to talk about but nobody can define - defining ethics is like trying to nail jello to the wall ethics- refers to the moral princip
    • Register Now

    MKTG Chapter 3

  • 2 pages MKTG Chapter 4
    • MKTG Chapter 4
    • University of Minnesota Duluth
    • Principles of Marketing
    • MKTG 3701 - Fall 2012
    • Marketing Chapter 4 " perhaps the most important decisions a marketing manager must make relate to the creation of the marketing mix" target market- defined group that managers fel is most likely to buy a
    • Register Now

    MKTG Chapter 4

  • 4 pages MKTG Chapter 1
    • MKTG Chapter 1
    • University of Minnesota Duluth
    • Principles of Marketing
    • MKTG 3701 - Fall 2012
    • Marketing Chapter 1 marketing- activity set of institutional and process for creating, communicating, deliverig, and exchanging offerings that have value for customrs, clients, partners, and society at large ma
    • Register Now

    MKTG Chapter 1

  • 4 pages Chapter 11 review

    Chapter 11 review

  • 4 pages Chapter 12 notes

    Chapter 12 notes

Principles of Marketing Questions & Answers

Showing 1 to 8 of 8

View all

Principles of Marketing Advice

Showing 1 to 1 of 1

View all
    • Profile picture
    Oct 26, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    This course was very informational about Marketing and all the aspects that go into it. It is a required course for Marketing majors as well as other related business majors. John Kratz makes the interesting, even if you are not a Marketing major. He also brings in a lot of guest speakers and teaches real world examples rather than just from a textbook.

    Course highlights:

    I learned about the Marketing Mix and how companies are able to apply it to their organizations. I also learned about how to create a Marketing plan and use it to my companies advantage.

    Hours per week:

    3-5 hours

    Advice for students:

    Buy the book with the access code to help you study flashcards and do practice quizes.

    • Spring 2016
    • John Kratz
    • Yes
    • Great Intro to the Subject Participation Counts Great Discussions
Back to Department

Related Courses

Ask a homework question - tutors are online