An active influencer is defined as someone who
a. is willing to try new products and offer feedback.
b. actually uses or consumes the offering regularly.
c. is willing to tell others about a product in addition to the fact that others l
Graded Quiz 6
_ refers to the possibility that the company will fail to earn the appropriate return on the money and effort it
puts into the new product.
a. Investment risk
b. Financial risk
c. Opportunity risk
d. Innovation risk
e. Product ri
Offerings are _.
a. products and services designed to deliver value to customers
b. services designed to satisfy customer needs
c. products designed to satisfy customer wants
d. products and services designed to deliver value to a fir
Ace Company has total accounts receivable of
$3,600,000, as shown in the following aging schedule.
Use the pick lists from within the boxed areas in the
aging table to select the percentage of each age
grouping that you assume to be uncollectible.
Multiple Choice for Basic Accounting
Chapter 1: Welcome to the World of Accounting.
The accounting profession can be divided into three major categories; specifically, the practice of public accounting,
private accounting, and governmental a
COMPREHENSIVE ACCOUNTING CASE
Instructor: W.R. Allman, Ed.D.
New Era Cleaning Service, Inc. opened for business on
July 1, 2010. During the month of July, the following transactions occur
Examine the ledger accounts and insert correct values at the
appropriate location within the trial balance that follows. Correct
entries will turn applicable cells green.
Jan. 5 Journal Page 1
This problem is based on the direct write-off method, which is not
in accordance with generally accepted accounting principles, but
may be used where amounts are not material or for simplification
in a non-GAAP environment.
Click in the account ti
Examine the preformatted detailed schedule of net
purchases and income statement below. Select the red
boxed areas within the schedule and income statement and
use the drop-down pick list to determine which account
logically would appear in the in
Click in the boxed areas to the right of each item below. A pick list will
launch. Click on the pick list icon to reveal a drop-down menu of choices.
Select the correct choice (debit or credit) to turn the boxed area green.
Cash is decreased with
Experiment with alternative amounts of net income (loss) and dividends by
selecting alternatives from the drop-down pick lists that will appear when you click
within the adjacent boxes, below. Then, calculate the ending balance of retained
Examine the three accounts that follow. For the described transactions in
each row, decide if a debit or credit is in order, and then click in the
appropriate debit/credit "boxed" column and select the indicated dollar
amount from the drop-down pi
Below are "before" and "after" values for the asset, liability, and equity
accounts contained in Ace Company's balance sheet. Click in each box
within the "change" column to bring up a selectable pick list. Use the pick
list's drop-down menu to se
The following information is available for three companies:
Unit 5 Quiz
Forming close, personal relationships with customers and giving them exactly what they
want is known as _.
a. mass marketing
b. niche marketing
c. differentiated marketing
d. one-to-one marketing
e. psychographic marketing
Learning Journal 6
The structure of a countrys logistics process depends on th
Review the material in Chapter Nine on Using the Supply Chain to Create Value for Customers.
How does outsourcing differ from offshoring?
How can just-in-time and vendor-managed inventories add value to products for customers?
Unit 1 Quiz
Which of the following is NOT part of the marketing mix, also known as the four Ps?
The correct answer is: profit
Mark 0.00 out of 1.00
Unit 7 Discussion Forum
Review the material in Chapter Thirteen on Professional Selling.
Salespeople play three primary roles? What are they?
How does each type of salespeople create value?
Do ethics get in the way of success in sales? Why or why not?
Learning Journal 5
STP marketing is a three-step approach to building a targeted marketing plan. The "S" stands
for segmenting, the "T" for targeting and the "P" for positioning.
Integrated Marketing Communications is a simple concept. It ensures that all
Principles of Marketing
Selling has been around since the beginning of time. Whenever there is a product, there is
usually some kind of marketing that is employed. Companies need to decide which promotion
mix they are going to us
Discussion Forum Unit 5
Review the material in Chapter Eleven on Advertising and Integrated Marketing Communications.
Identify messages that you have seen or heard from several companies. Are the companies being
consistent with their messages across the m
Review the material in Chapter Ten on Gathering and Using Information.
Why do companies gather market intelligence and conduct marketing research?
What activities are part of market intelligence gathering?
How do marketing professionals know if they have
Review the material in Chapter Seven on Developing and Managing Offerings.
What are the seven steps in the offering development process?
What are the key activities in each step?
How should a company evaluate new ideas? What are the criteria?
Discussion Unit 2
Review the material in Chapter Sixteen on The Marketing Plan.
In addition to CMOs, why do you believe so many other employees participate in marketing planning?
What is the most important part of a marketing plan? Why? What is the least
Unit 1 Written Assignment
Prepare an essay comparing and contrasting a 4-P (price, product, place and promotion) approach to
marketing versus the value approach (creating, communicating, and delivering value). What would you expect
to be the same and what
Principles of Marketing
Written Assignment 4
Explain the four types of consumer offerings and how they differ from one another. Give
examples of products/services that you have purchased from each category.
Consumer offerings are the items that you bu
Unit 3 Discussion Forum
Review the material in Chapter Three on Consumer Behavior.
Using the five personality traits listed in the book, identify products and services that would likely be
successfully marketed to individuals at both ends of the spectrum.
Using your accounting knowledge, fill in the missing blank (1 thru 8) for Company X, Company
Y and Company Z. Indicate negative amounts with parenthesis.