WWW in 1990s
William Biernatzki (2003, War and Media Communication Research Trends 22 (3) 18.
Problem: The importance of the Internet and the World Wide Web as alternative sources
of information and opinion had become evident during the 1990s, especially
Kenneth R. Van Voorhis (1974, Organizational communication: advances made during
the period from WWII through the 1950s, Journal of Business Communication) 11-16.
Problem: The developments in structural communication during WWII through
WWI Ad Film
James Latham (2006, Technology and Reel Patriotism in American film advertising of
the WWI era Film and History (36) 1 36-43.
Problem: Advertising used during World War I, created an enormous amount of eternal
physical and emotional damage. Ad
Craig Mathias, Lisa Phifer (2005, The evolving wireless landscape Business Communications
Review 25 (4) 18-23.
Problem: Wireless has been concerned with long range and restricted output like in shortwave
radio, broadcasting, Morse code
Donald Rockett (1994, Advancing telecommunications for the 21st century Journal of
Advertising Research 34 (2) 80.
Problem: The world is moving toward a concept of global telecommunications.
Method: 10 identified emerging appli
Evolving ad in Digital Age
Kunur Patel (2010, CaTs tips for evolving advertising in digital age, Advertising Age
Problem: There is still work that needs to be done to continue to develop advertising and
marketing due to the display of technology
Evolution of Online Ad
Scott Buresh (2008, The evolution of advertising technology and targeted online advertising."
Internet Marketing and Search Engine Optimization Company.
Problem: Early advertising technology and targeting schemes online lulled many
Larry Copeland (2010, More cities ban digital billboards, USA TODAY)
Problem: Digital billboards have evolved into too much as a distraction. The image
changes every 4 to 10 seconds with flashing messages.
Method: A review of studies
Bikram Ghosh, Axel Stock (2010, Advertising effectiveness, digital video recorders, and
product market competition Marketing Science 29 (4) 639-649.
Problem: With increasing division of media markets and recent advances in technology,
like DVR, loss o
Dramatic change in Adv.
Roland Rust, Richard Oliver (1994 Death of Advertising, Journal of Advertising 23 (4)
Problem: Advertising agencies were experiencing a dramatic change with layoffs, state
of sieges, and accounts being lost. Technology has a
Dave Cameron, Chris Gregory, Daryl Battaglia (2012, Nielsen personalizes the mobile
shopping app Journal of Advertising 52 (3) 333-338.
Problem: Consumers receive the same large list of coupons and then search for the ones
Antje Cockrill, Mark M. Goode and Amy White (2011 Bluetooth enigma: practicalities
impair potential Journal of Advertising Research (51) 1 298-312.
Problem: The beginning of many new technologies has helped the development of new
Arthur, Tauder (2005 Getting ready for the next generation of marketing
communications Journal of Advertising Research 45 (1) 5-8
Problem: 1. Overcoming the growing anti-advertising sentiment, 2. Putting an end to
media isolation in a professi
Carl Hovland- Carl Hovland is an experimental psychologist from Yale. He is
most known for his contributions to experimental, social, and cognitive psychology. In
1942, Hovland and his peers directed persuasion research for the Re