Chapter 8- Segmentation, Targeting, Differentiation, and Positioning Strategies
Segmentation and Targeting Overview
Marketing segmentation is the process of grouping individuals or businesses, according
to similarities in use, consumption, or benefits of
How To Create an Account on LinkedIn
1. Go to LinkedIn at www.linkedin.com. If you want to learn more, click on the
What is LinkedIn? option on the menu across the top of the page. If not, go
ahead and sign up by entering you name, email and a password in
Social Media Project
For 25 Points - This assignment will be an exercise to think about a business and what
social media platforms are most appropriate to promote the business. Pick a company,
either B2B or B2C, and ideally try to fi
Chapter 7 Notes- Connected Consumers Online
Consumers in the 21st Century
85% of U.S. consumers used the internet in 2012.
Small audience left for print directories.
Less connected groups tend to be:
Lower income or dis
Chapter 6 Notes- E-Marketing Research
Data Drives Strategy
U.S. marketers spend $6.7B annually on marketing research; global spend is $18.9B.
E-marketers can generate a great deal of data by using surveys, Web analytics,
secondary data, social media con
February 3rd, 2014
Better Home Products - www.betterhomeproducts.com
1. What are the main products and/or services being offered by the company?
The main products offered by this company are different locksets for doors, bathroo
Chapter 5 Notes- Ethical and Legal Issues
Copyright infringement occurs when people download copyrighted software without a
license, loan copyrighted software without a license, or install software on more
computers than allowed.
Online promotion plan for Mississippi National Golf Links in Red Wing, MN
The current plan is to continue to have 36 holes of golf open in 2014.
Online promotional plan for the 2014 season:
Assume there is a new website operational
Chapter 4- Global E-Markets
Overview of Global E-marketing issues:
Users from other countries, speaking languages other than English, will dominate the
By May 2011 there were approximately 565 million English-speaking and 510 million