Running head: STRATEGIC PROJECT
Strategic Project Management
Delta State University
STRATEGIC PROJECT MANAGEMENT
How Cigna uses shareholder value and how it contributes to competitive advantage.
Shareholder value is a measuremen
MKT 600 Assignment 1
1. Name a product or service in which you have great amount of familiarity/knowledge and for
which you will answer all of the marketing strategy questions.
The Associate Nursing Degree
2. What is the basic business philos
John G Windham
MKT 600-Assignment 2
Product: The Associate Degree Program (ADN) at Northeast MS Community College
The current target market for the ADN program are all are all graduating seniors in
Northeasts five county region who have shown an interest