Writing TO ILLUSTRATE
The word EXAMPLE comes from the LATIN
word exemplum which refers to one thing
from among many, or something that
illustrates a more general category.
The word ILLUSTRATE comes from the
The word describing comes from the
Latin word describere meaning to
sketch or to copy in writing.
Written description help readers
imagine what is being said.
Vivid description creates an intense,
distinctive image, one that seems to
Every reading selection in your
course book is the result of a struggle
between a writer and his/her
Writing is no easy business.
Even a professional writer can have
a very difficult time.
Although no simple formula for good
Concept of the environment
The set of broad dimensions and forces in an
organizations surroundings that create its
A theory is simply a conceptual framework for organizing
knowledge and providing a blueprint for action.
Some theories seems abstract and irrelevant and some are very
simple and practical
It has been observed that most managers develop and
Communication can be imperfect
- Infiniteness and complexity of the reality
- Symbols of communication imperfect & they loosely
fit the reality
- Unique and different perception
Thus, malfunction exist
Perception and Reality
Basic Truths about Communication
1.Meaning is in the Mind, and no two minds
We perceive through our filters.
Schema your mental resource.
2.The Symbols for communicating are
imperfect, and so are out best
Organization A group of people working
together in structured and coordinated
fashion to achieve a set of Goal
Management is a set of activities (Including
planning, Organizing, leading and controlling)
directed at an organizations resources
The biggest threat to a business
these days is careless and
Michael Eisner, CEO, Walt Disney Corporation
Communication is vital to business operations.
Business needs good communicators (but m
Communication has a goal.
Writing has to value the interest, concerns and needs of