1. When consumers respond in a similar way to a given set of marketing efforts,
they can be referred to as a(n) _.
2. What is management's first step when performing a portfolio analysis?
Identify strategic business units.
This is the
human message systems
focusing on the ways in which human beings create exchange and are a
Traditions in the field of communication:
o social science
o closest to science (but not science)
o how systems are formed, work together
o study of human speeches; oratory
Communication is the study of messages
Why study communication?
its pervasive (its everywhere)
o personal outcomes
o professional outco
3. Self- disclosure
B. Gradual (timing of how self-disclosure should unfold, not too much too soon)
D. Requires trust (people forget this when posting online)
4. Relational Maintenance: the work you have to do to cont
Introduction to the Department of Communication at the University of Arizona (p. A-1)
1.Know what the Department of Communication examines.
-human message systems
-focusing on the ways in which human beings create exchange and are affected by messages
Chapter 8: Developing New Products (and managing the product life cycle)
Chapter 10: Marketing Channels (Delivering customer value)
Supply chains and the value delivery network
Supply chain consists of upstream and downstream partners
Upstream: the set of firms that supply the raw materials, components, parts, information,
Chapter 9: Pricing: Understanding and Capturing Customer Value
Companies need to sell value, not price
Chapter 5: Consumer and business buying behavior
Model of Buyer behavior
Marketers must figure out what is in the buyers black box, or the WHYs of consumer behavior
Factors influencing consumer behavior
Culture is the most basic cause of a perso