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MKTG 465 Advanced Campaign Planning

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    Participation Counts

    Requires Lots of Research

    Requires Presentations

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    • Profile picture
    Feb 12, 2016
    | Would recommend.

    This class was tough.

    Course Overview:

    This is the best course offered if you want to experience how an agency is set up and run in a classroom setting. This is a continuation from the first advertising class offered. Participation is huge. Lots of presentations. The class is split up into two "agencies" with one product to sell - in my case, Volvo. Each "agency" is split into 4 groups, based on accounting, media, research and creatives. The two agencies compete against each other and build on the subgroup's research and ideas to further the goals of the agency. The "VPs" of all of the subgroups present a "Plansbook" at the end of the semester, showcasing the overall work of each agency.

    Course highlights:

    I found this class super helpful in understanding, first hand, how an agency is run. I was the VP for the creative subgroup and realized that if the previous groups don't do their assignments correctly, it can mess up the overall idea that the agency is trying to convey. Bad branding right there.

    Hours per week:

    12+ hours

    Advice for students:

    Don't slack off. Pull your weight in the class and the participation points will flow into a metaphorical basket.

    • Spring 2014
    • Bush
    • Yes
    • Participation Counts Requires Lots of Research Requires Presentations

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