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MKTG 353 Advertising and Promotion

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    Always Do the Reading

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    • Profile picture
    Feb 12, 2016
    | No strong feelings either way.

    This class was tough.

    Course Overview:

    This was a great class in that it showcases the overall view of working in advertising. Very practical information. Be forewarned, though. The tests are hard and there is a huge project involved. If you take this class in winter session, you will be doing the exact same amount of work as a normal semester in 2 weeks. Three tests, a full campaign (up to 40 pages), and a presentation.

    Course highlights:

    We learned about the different types of media advertisement agencies use, how print ads work vs tv spots, how much ads cost depending on the media, the overall structure of an agency (the hierarchy), and so forth.

    Hours per week:

    12+ hours

    Advice for students:

    More than likely, if you are in a fraternity or sorority, you'll have a bank of questions that will be helpful to study with. If you're not, then there are questions in the back of the book used or a series of questions in the beginning of each chapter. Also, for the campaign, I recommend picking a product/company that a lot of people don't know much about - 3D printing, for example. It adds to the "wow" factor the teacher is constantly looking for.

    • Winter 2014
    • Bush
    • Yes
    • Always Do the Reading Group Projects Final Paper

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