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IMC 204 Introduction to Integrated Marketing Communications

  • Average Course Rating (from 4 Students)

    4.7/5
    Overall Rating Breakdown
    • 4 Advice
    • 5
      75%
    • 4
      25%
    • 3
      0%
    • 2
      0%
    • 1
      0%
  • Course Difficulty Rating

    • Easy 75%

    • Medium 25%

    • Hard 0%

  • Top Course Tags

    Great Intro to the Subject

    Great Discussions

    Many Small Assignments

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    • Profile picture
    May 30, 2017
    | Would highly recommend.

    Pretty easy, overall.

    Course Overview:

    Professor Fiene is helpful and down-to-earth. He always provided ample examples when discussing certain topics in class, and would always review topics before a test. His class was relevant and enjoyable, as he frequently discussed current events in the marketing/business realm. I would recommend his class to anyone, even if you are not an IMC student.

    Course highlights:

    In this class, I learned the basics of marketing. We discussed public relations, marketing segmentation, and new media marketing, to name a few topics.

    Hours per week:

    3-5 hours

    Advice for students:

    Studying the notes from the lecture will help you make great grades on the exams. He always explains thoroughly in class, so regularly attending is crucial to your success.

    • Spring 2017
    • scott fiene
    • Yes
    • Great Intro to the Subject Great Discussions
    • Profile picture
    Nov 22, 2016
    | Would highly recommend.

    Pretty easy, overall.

    Course Overview:

    Take this class even if you don't need it! Mr. Fiene is possibly the BEST teacher I've ever had! He makes going to class at 10 am exciting!!! He is so interesting and is an amazing teacher.

    Course highlights:

    I learned all about Marketing and how it affects our world.

    Hours per week:

    3-5 hours

    Advice for students:

    TAKE THIS CLASS!!!!! Mr. Fiene is great! I wasn't required to take this class, but did for an elective and I am so glad I did!!!

    • Fall 2016
    • scott fiene
    • Profile picture
    Jun 27, 2016
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    It is interesting, It combines journalism and marketing and communications all in one to show a bigger picture of what you are getting into.

    Course highlights:

    I learned advertising basics and why a target audience is important.

    Hours per week:

    3-5 hours

    Advice for students:

    it is a pretty basic course but since it is an unfamiliar subject still read the chapters and study.

    • Fall 2014
    • Jackson
    • Yes
    • Great Intro to the Subject Many Small Assignments Group Projects

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