o The art or having your friends tells you something about a video.
Word of Mouth Marketing
o Starts loud, then Fades
Viral Marketing is like a virus.
o It takes a lot of understanding your target audience emotions
November 15, 2015
The University of Mississippi Museum
The University of Mississippi Museum operates as the cultural epicenter for the University of Mississippi along with the surrounding art community. T
Plan and Attack
o Ted Talk
o Overall plan for marketing/approach to what needs to be
o Who are we talking to
o Who are we trying to reach
o The desired results
Founded in 2010
Bring business and people closer together
15,000 customers (sproutsocial.com)
Businesses, international agencies, enterprise corporations,
Secure, Reliable, and Trusted
firstname.lastname@example.org Oxford, MS (662) 816-8746
The University of Mississippi University, MS
Bachelor of Science in Integrated Marketing Communication May 2016
Major: Integrated Marketing Communication M
Plan and Attack: Website
Where do you start with a website?
A website must.
A good Website must consist of design
o A lead capture mechanism
o Good Structure/ easy to find stuf
o Content/ Content is King
o Social Medi
Crisis Control: Dont be the Headline
o You have to have a one voice communication during a crisis.
Dealing with a crisis.
o Know your target audience
o Know what message you want to get to your audience
o Make sure the message gets to them.
September 24, 2015
When researching the audience of buffer, I notice that there is a broad category range. So
I tweeted buffer to better understand their audience straight from the sources mouth. T
Goal of content marketing is relevance
o they exist to tell liquid and link stories
Data whispers will become the new messiah
o data is everything
Content Marketing is the marketing and business for creating valuable
and compelling conte
Series of well informed decisions about how the brand, product, or
service should be promoted.
o Building a solid digital strategy means you must understand the
environment, business, customers, competitors.
A digital strategy constantly evolves
o Steady growth in 2013 14
o Millennials are biggest users
o Twitter users are better educated than individuals on other
o 74% teens
o 8th most popular app in US
Best practices to reach these platforms
o Videos (fu
What is Digital Marketing
o Aim is to keep customers and stimulate sales (using digital tools)
o Helps create consumer demand (by using power of internet)
Enables exchange of attention for value (attention economy)
Why is it powerful
Content is King
Good digital copy should:
o Clear and concise
o Communicate a message
o Engage with visitor
o Convince visitors to take action
o Keep them coming back
o Social posts
Headlines and subheads
Story telling is joke telling
o good stories should always give you a promise
o story telling without dialogue is the purest form
Change is fundamental because life is not static.
Story telling has guidelines and not hard fact rules
o a taste of New Orleans in Oxford
o target audience
21 and over, sports fans, Ole Miss Alumni
Attract more students and local visitors
Gain local and national media exposure
Currently on Buzz feed
Why should you care?
o We are writing for people.
Old SEO: How do I rank for this query?
New SEO: How do I best answer the questions my users have?
o What kind of sites will automatically rise to the top?
Organic, Blogs, Content Mark
IMC 306: Digital Marketing (Section 1) Internet Marketing Communication
Tuesdays and Thursdays, 1 2:15 p.m. Jackson Avenue Center, Room B001
Syllabus subject to change. Last updated on Sept. 26, 2015.
Instructor: Ryan Whittington