[Last Name] 1
September 16, 2016
The American Legal System
What is a law? I think law is rules set up by the government so that people will obey. Law
defined by Merriam-Webster is a binding custom or practice of a com
Dr. Jae-Hwa Shin
March 7, 2017
Television: Scandal, Olivia Pope
My first case I will look into the lawyer Olivia Pope from the highly popular show
Scandal. The show currently has six seasons
A copyright is a law on intangible property that a person cannot touch or hold or lock
away for safekeeping. This law can copyright certain rights such as:
The reproduction of work
Preparation of derivative works
Public distribution of the work
A drone with a camera is considered exotic because it is not usually available to a normal
consumer. According to the Federal Aviation Administration, which regulates drone use, a drone
is a device that is used, or is intended to be used,
o Percentage of homes watching a TV program of all the homes that have a TV
o Competitive measure of how a TV program or radio station is doing against all
choices in life
o Will never add up to 100% simply because there will never be a tim
Study Guide for Mass Communication Theory Exam 2
MEDIA ECONOMICS AND GOVERNANCE
1. Study the four options that describe the Media Institution. One option - to apply
economic/industrial perspective (looking at the distinctive and varying characteristics of
There is absolute truth.
Four theories of the press
Authors: Wilbur Schramm, Peter
Came out of the University of Chicago
An old theory that some thought was outdated in the early 2000s
Based on four different approaches
Characteristics of Broadcast Writing
Only one opportunity to make ourselves understood
o Writing essays, newspaper articles, etc, is writing for the eye
Story structure is different
o Print writing: inverted pyramid
Juliette Kayyem spoke about multiple situations that have impacted her career. Her focus
with her career in Homeland Security, Obamas assistant secretary and as a security analysis for
CNN was crisis management
What Trumps presidency means for women
Donald Trump defeated Hillary Clinton in the 2016 presidential election causing one of the
biggest political upsets of all time and a major setback for womens rights.
At 2:30 AM on November 9
Round up: Donald Trumps presidential election at The University of Southern Mississippi
USM students react to harassment claims
Sophomore marine biology major, Kaitlyn Buckley, claims that two males wearing Trump
2016 shirts haras
Story 4 rewrite
Will the Cubs break its 108-year curse?
As the cubs go into game seven of the World Series, fans have begun to wonder if the Curse of
the Billy Goats will finally be lifted off the Chicago team.
Life-long Cubs fan and Chic
1. I would not allow Term Papers R Us to advertise in the campus newspapers because it
would most likely go against the schools academic integrity policy. It would also be
hypocritical because, as journalists, we were taught to not p
2-20 and 2-21
1. This is libel because it is damaging ability for someone to do their job. Betty Robbins is
insulting the way the state legislators do their job.
2. This is not libel because people can say whatever they want about public figures.
Instant Gratification Retail
Dec 22, 2015 - Copyright Trend Hunter Inc. This report is for internal use within your company. Please do not distribute, publish or
present outside your team
US navy project Architeuthis
Creative flow makes demands from both hemispheres of the
Agency: Anomaly New York
Silver, Creative Strategy Awards
Emphasis the last years has been on product
innovation: launched every color
Magazines can be published
Weekly - Time, People
Monthly - Cosmopolitan, Southern
Growth in the specialty and niche
e-zines, internet publication and
Introduction to Media Planning
Creatives vs. Media Types
Creatives are those who CREATE the ads.
artists, copywriters and producers.
Media types are those who control HOW,
WHERE, WHEN and HOW OFTEN the ad is used.
Sources of Media
Four Categories of Research
Consumer (How the consumer buys
products? When do people buy?
How much do they buy?)
Product (brand history, positioning in
the past, what do you know about
the company that makes this brand)
Dr Angela Nikolinakou
Why we need research
Understand the nature of the problem we are
trying to solve through advertising
Develop creative ideas.
Test advertising executions.
Understand the long-term
Media Math Formula Summary
Gross Rating Points (GRPs)
one rating poi nt
one percent of the universe
x universe impressions
x 100 GRPs
Reach x Average
Media Terms & Measurements
Media & Vehicle
Medium: a class of carriers such as
television, newspapers or magazines; a
group of carriers with similar characteristics
The plural of medium is MEDIA.
Vehicle: individual carrier within a medium
Target Market: women 25-35 entering the workforce; middle class; dissatisfied with
Competition: department stores, Dressbarn, J. Crew, Banana Republic
Jigsaw was once an extremely popular brand, but
Creating APA Style Annotated Bibliographies, 6th Ed.
Annotated bibliographies are not specifically addressed in the Publication Manual of the American
Psychological Association, 6th ed. We have taken the example given online at the OWL at Purdue1 as
Intro to Mass Media Research
What is Research?
An attempt to discover something
What do people want?
Trends in digital advertising
Mobile internet usage is growing faster than general
Mobile data traffic
Representation and Culture
Encompasses more than the country were
from or the language we speak
Involves race, gender, religion, geographic
regions and other factors
a socially constructed and historically
transmitted system of symbols and
If the world is shrinking and
our village is becoming
global- its because the
media especially TV- have
brought things closer.
Why do we study media?
Social Scientist Attempt to mod
5 and 7 initializing and sumthin data
Static or standardized questioning
All respondents asked the same question and no room for follow- up
the only difference between quantitative and qualitative id the sytle of questioning
Variables under consideration
MCJ 355 Quiz
Monday, Oct. 5 (You MUST be present during the documentary viewing to
receive credit for quiz)
PLEASE STUDY: Documentary notes (Color Adjustment), Chapters 3.7, 4.4, Culture
Quiz format: Matching and Short Answer