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MKT 774 International Marketing EMBA

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    Always Do the Reading

    Great Discussions

    Lots of Writing

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    • Profile picture
    Jan 26, 2017
    | Would highly recommend.

    This class was tough.

    Course Overview:

    This course was challenging but extremely interesting. While I have never traveled abroad, I began to appreciate the differences among cultures and it helped me to find ways to negotiate and collaborate better with individuals who's viewpoints varied from my own.

    Course highlights:

    I learned a lot about how different cultures understand and interpret advertising differently. I also learned a lot about understanding the perspective of your audience.

    Hours per week:

    6-8 hours

    Advice for students:

    Be prepared to do a lot of research and writing. If you choose your topics carefully you will find the material interesting and learn a lot though.

    • Fall 2015
    • CharlesHermans
    • Yes
    • Lots of Writing Always Do the Reading Great Discussions

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