What is the role of promotion?
Communication by marketers to inform, persuade, and remind buys of a
product on influence opinion
What is a push strategy?
Advertising to push consumers to the product
What is a pull strategy?
Advertising from the manufactur
All activities associated with the flow and transformation of product from raw materials
to end customer.
Reduce the overall costs of exchanges, reduces search costs fro customers, maintains
order in the marketplace.
What is identifying product benefits?
Selling the sizzle and not the steak; selling product benefits instead of product
What is the goal of public relations?
Evaluate public attitudes, identify issues of public concern, execute programs to gain
Gross Domestic Product (GDP)
The sum of all goods and services produced within the boundaries of a country
All of the actual and potential consumers of a company's products
An organizational function and a set of processes for creating,
everything that a person receives in an exchange
enhance value and create new market
promos- air, hotel, credit card
herseys chocolate in other products
the exclusive right
Difference in business markets and Consumer Markets
1. In businessmarkets , demand is derived, price-inelastic, joint, and fluctuating.
Purchase volume is much larger than inconsumer markets , customers are fewer in
number and more geographically concentr
What is the least risky way of entering the global marketplace?
What is the production marketing philosophy?
A focus on what can be made efficiently
What is the sales marketing philosophy?
A focus on selling the product to everyone
What is the m
Fulfilling Wants and needs while fulfilling the companies objective
A unique Feature,
Product Service Differentiation
EX: Being the lowest price in the industry
Gives Loans to nations
Strength Weakness Opportunitys Threats
Threats are external
Ansoffs Stratagic Opportunity Matrix
Presenting a new Product
Talks about Presenting Market and new market
What makes you unique and different from everyone else
Any paid form of nonpersonal, communication about an organization,
product, service, or idea by an identified sponsor.
communication by marketers that informs, persuades, and reminds potential
buyers of a product in order to influenc