CHARTING A COMPANYS
DIRECTION: ITS VISION,
The Strategy-Making, Strategy-Executing Process
TASK 1: DEVELOPING A STRATEGIC VISION,
A MISSION STATEMENT, AND A SET OF
Talking Points 5
Blue Ocean Strategy
By: W. Chan Kim, Rene Mauborgne
o Represent all the industries in existence today
o Known market space
o Well defined and accepted boundaries
WHAT IS STRATEGY
AND WHY IS IT IMPORTANT?
A companys strategy is its action
plan for outperforming its competitors
and achieving superior profitability
WHAT DO WE MEAN BY STRATEGY?
What is our present situation?
Where do we wa