WHAT IS STRATEGY
AND WHY IS IT IMPORTANT?
A companys strategy is its action
plan for outperforming its competitors
and achieving superior profitability
WHAT DO WE MEAN BY STRATEGY?
What is our present situation?
Where do we wa
Talking Points 5
Blue Ocean Strategy
By: W. Chan Kim, Rene Mauborgne
o Represent all the industries in existence today
o Known market space
o Well defined and accepted boundaries
CHARTING A COMPANYS
DIRECTION: ITS VISION,
The Strategy-Making, Strategy-Executing Process
TASK 1: DEVELOPING A STRATEGIC VISION,
A MISSION STATEMENT, AND A SET OF
Marketing is War
Truman State University
The best marketing book, according to the authors, is On War by Karl Von
Clausewitz was a philosopher on war
He states that war is based on two immutable characteristics which are