CHARTING A COMPANYS
DIRECTION: ITS VISION,
The Strategy-Making, Strategy-Executing Process
TASK 1: DEVELOPING A STRATEGIC VISION,
A MISSION STATEMENT, AND A SET OF
Talking Points 5
Blue Ocean Strategy
By: W. Chan Kim, Rene Mauborgne
o Represent all the industries in existence today
o Known market space
o Well defined and accepted boundaries
WHAT IS STRATEGY
AND WHY IS IT IMPORTANT?
A companys strategy is its action
plan for outperforming its competitors
and achieving superior profitability
WHAT DO WE MEAN BY STRATEGY?
What is our present situation?
Where do we wa
Possible Essay Questions for Exam 2 [Economic Forces, Political Forces, Marketing Research And Strategic Planning]
Culture, Management Style and Business Systems (Chapter 5)
Discuss why we need to adapt to local culture.
Discuss the levels of adapta
Oct 21, 2013
The Goal Assignment
a) Identify the bottleneck
The first step involved with a bottleneck situation is identifying the bottleneck or
the weakest link that is holding the operation back the most. A b