Notes on creating a visual display
What is the purpose of visual displays?
- To sell merchandise! This is the number one reason for visual displays
- To show customers how they can style certain pieces of clothing
- To show customers full outfits.
Selling products to Consumers
Retailing Hot Spots in the U.S.
Retail is the
Ch. 12 p. 224-235
Import- goods brought into a country
Export- goods shipped out of the country
Trade deficit- more is imported than exported
Quota- limit on how much of a product can be
imported within a time period
Embargo- refusal of goods once
Segments of the Fashion Industry
The Fashion Industry
Is a high energy, fast-paced
business that controls billions of
dollars of consumer spending
around the world.
Everyone wears clothes
Clothing is the second most
important basic human need.
Creating a Visual Display
The Purpose of Visual Displays
People dont have to go into stores anymore
Bring customers into the store
Communicate sales or promotions
Give a glimpse of w
Trends in the Fashion
Nothing stays the same very long!
Pleasing Consumers in a
Consumers are more value conscious,
attracted to private labels, less likely to use
credit and less likely to buy large unneeded
Stores react by
A large group of customers who
purchase a companies products
May also be called a target customer,
Market segmentation/ market segments
further divide a target market into a
more specific group of customers with
more distinct needs
Markup- the difference between retail price and wholesale
Retail Price wholesale price = markup
Figured with the formula
= markup %
Markup must include enough to cover utilities, rent,
Notes on the supply chain
What is the traditional supply chain?
- In the traditional supply chain all parts of the chain are done by different
- Each company in the chain sells the products for more than it cost them to
make it. This insures th
Notes on Chapter 9 Branding
Why should companies brand their merchandise?
- Good branding makes a store easily recognized
- Branding influences the way that a product or a store impresses customers and
influences their impression of a brand
How should com
Notes on target markets
What is a target market?
- A target market is a large group of customers who purchase a companys
- The target market may also be known as a target customer or a customer base.
- Market segmentation or market segments furt
Notes on promotion - part 1
What are the 4 Ps of marketing and what do they mean?
o Place includes making sure your product is where people want to buy
it so they can make a purchase. If you dont have the right place, you
can miss out on a lot of
Notes on promotion - part 2
Where does advertising go in the media?
o Direct mail
By postal service, email, or texting
o YouTube web advertising
o Pod casts (available online as well)
Notes on Chapter 13 Retailing (part 4)
What are shopping malls?
- Shopping malls are shopping centers that have enclosed walkways and also
have climate control.
- They are usually anchored by major department stores.
- Shopping malls have declined in popu
Notes on Chapter 13 Retailing (part 3)
What is a pop-up store?
- It is a temporary store that is designed to be open for a limited amount of time
in a busy area.
- Pop-up stores were pioneered by Target.
- Some brands that used pop-up stores in Bryant Par
Notes on Chapter 13 Retailing (part 1)
What is retailing?
- Retail is the link between the manufacturer and the consumer
o Retail creates convenience for the consumer
o Good customer service can make or break the retail experience
o A commonly used phrase
Notes on Chapter 13 Retailing (part 2)
What are department stores?
- Department stores Offer a wide assortment of merchandise separated into
departments with separate checkouts.
- Department store sales decreased 13% in last 7 years
- Value-driven departm