Coca-Cola faces no significant threats
in this area
Within U.S., Coca-Cola raw material.
fructose corn syrup as a uses high
Outside U.S., Coca-Cola uses sucrose
Both are readily available therefore
restricting supplier power.
The Coca-Cola Company
The Coca-Cola Company operated as an independent, local business until it merged
with John T. Lupton and BCI H
Chapter 6: Corporate-Level Strategy
Define and discuss corporate-level strategy
Different levels and types of diversification
Three primary reasons firms diversify
Value creation: related diversification strategy
Value creation: unrelated d