Apply the 3-x-3 writing process to creating successful positive messages, including emails, interoffice memos, and business letters.
Positive messageswhether e-mails, interoffice memos, or business letterscan be
straightforward and direct becaus
Discuss two important first steps in preparing effective business presentations.
First, identify what your purpose is and what you want the audience to believe or do so
that you can aim the entire presentation toward your goal. Second, know you
Describe the role digital media play in the changing world of business in contrast to
traditional paper-based messages.
The exchange of information in organizations today is increasingly electronic and mobile,
although office workers still send
Explain the importance of professionalism, soft skills, and teamwork in todays
Employers seek workers who have strong communication, team, listening, nonverbal, and
etiquette skills. Team skills are especially important because many o
Define the concept of persuasion, identify effective and ineffective persuasive
techniques, and apply the 3-x-3 writing process to persuasive messages. Persuasion
may be defined as the ability to use argument or discussion to influence an indiv
Describe basic features of business reports, including functions, strategies (indirect
or direct), writing style, and formats.
Business reports generally function either as informational reports (without analysis or
recommendations) or as analy
Describe the goals and strategies of business communicators in conveying negative
news effectively, including applying the writing process and avoiding legal liability.
All businesses occasionally deal with problems. Good communicators have many
Persuasive Message Components
Gain Attention- Gain the audiences attention
Build Interest- Show the worth of the proposal
Reduce/Overcome Resistance- Anticipate objections, emphasize benefits
Motivate Action- Specify exactly what should be done
Positive and Negative Message Strategies
Positive answers to reader requests
Information about procedures, products, services, or options
Announcement of policy changes that are neutral or positive
Changes that are to the
Organization: a group of people who work together to achieve
some specific purpose
Management: (1) pursuit of organizational goals efficiently and
effectively (2) by integrating the work of people through (3)
planning, organizing, leading, and controllin