19 February 2013
Creative Brief: The Fresh Market
1. What is the brands character or personality?
The Fresh Market encompasses a very unique set of qualities and characteristics.
Fashioned after older, op
Tips for Brief Writing
*When use of online resources is compared to those in the book for CA 322
1. Background Summary: Who is the client? What is the product or service? What are the
strengths, weaknesses, op
Effective Brief Writing
*Gathered from online resources as compared to those in the book for CA 322
Start With The Client
A creative brief is an interpretation of the client's wishes. As a good account manager
Coakley Megan Coakley Dana Coleman CA 322 09 May 2013 Creative Brief: New York City's Teen Pregnancy Campaign (HRA) Part 2: Create an Advertisement Reflecting the new Campaign: The "End Poverty. End Pregnancy." Campaign 1. What is the brand's character or