ACTG 203 Homework Set Gluten-Free Bread Company
The Gluten-Free Bread Company produces and sells various bakery products to grocers and other
retailers. The companys fiscal year-end is December 31. The post-closing trial balance for December 31,
Principles of Marketing (BMKT 325)
The Big Picture Translation Group Project
This semester-long group project will serve as a conceptual and practical
guide for our study of marketing. Over the course of the semester your team
Milestone Paper #3
What format/communication mode will you use to present your contribution/solution?
We plan to present a Tesla commercial video. This will consist of a slideshow of Tesla vehicle
images or video overlaid with informational na
Team RamRod- Tesla Motors
Milestone Paper #2
What do you propose as the solution to the challenge identified in your Problem Statement?
A solution to Teslas main challenge from a marketing standpoint is to establishment a greater
stake in the automotive m
Milestone Paper #1
Based on your 5 Cs analysis, what is the most important marketing problem/challenge facing
The most important marketing challenge facing Tesla Motors is the lack of establishment
of their brand in the market. Curr
1. What is the unit margin (contribution) for Product X?
2. What is Product Xs break-even volume?
3. What market share (based on retail sales) did Product X need
to break even?
The discussion of executonal elements of The Big Picture begins with Product. What is a product?
The common answer ofen refers to an example: a can of Coke, a license to use Microsoft
SharePoint, or a Pontac Firebird TransAm Formula. It is importa
Marketing Mix Execution
Afer the marketng decision maker has established the strategic elements of the Big Picture, he
or she can begin to put a plan into acton that customers will see in the marketspace. In
developing the executonal plan, the decision ma
Segmentaton, Targeting, & Positoning (STP)
The process of segmentaton, targetng and positoning is the essence of Marketng Strategy.
Essentally, STP is about selectng the organizatons customer base and choosing a way of
presentng the org
Following the 5 Cs Marketng Analysis and with due consideraton to the Organizatonal Objectves
implicatons for the focal market, the marketng decision maker clearly artculates the Marketing
Objectve. Compared to the Organizatonal Objec
Marketing Research (Evaluate)
Marketng research is a disciplined approach to the development and provision of informaton
relevant to marketng decisionmaking. Though we treat it as a distnct entty for the purposes of
this course, Marketng Research is not r
The 5 CsMarketing Analysis
Numerous factors impact an organizatons opportunites in the marketspace. Almost every facet
of businessranging from customer benefit requirements, to an organizatons core
competencies, to the technological environmentplays a par
Marketng decision makers rarely operate in a vacuum. Their objectves, strategies, and tactcs
must be linked to the overall objectves of the organizaton; otherwise marketng becomes just
another set of costly actvites that are antth
Big Picture Overview
Business commentators ofer a plethora of perspectves on the defniton of marketng. In this
course, we defne the marketng functon as an outward-in approach to engineering
advantageous exchanges. Marketers engineer exchanges with custome