57 Free Test Bank for Operations Management 11th Edition Heizer Multiple Choice
Questions - Page 1
1. A) isolates the consumer from the delivery of a service.
2. B) is an extension of product differentiation in the service sect
Compared to a product-market, a generic market:
is more narrowly defined.
has sellers offering a more diverse set of products.
can never help marketers identify opportunities.
all of the above.
none of the above.
YOUR TD ASSIGNMENT: How about required TV viewing as an assignment?
Yes, watch at least one hour of television, noting the advertising surrounding the
programming. Identify the target market(s) for the show. Based on what you watch,
select a promotion pre
Marketing can provide needed direction for production and help make sure that the right goods and services find their way to interested
Marketing plays an essential role in creating customer satisfaction.
Together Carla and John earn $7000 each month. After paying taxes of
$1000, the two pay $4000 toward necessities (like food, rent, insurance, and
transportation). This leaves them how much in discretionary income?
Which of the following statements is true of a product?
All products are tangible itemsthey can be seen and touched.
Customers usually do not think about a product in terms of the total
satisfaction it provides.
A product with better features is alw