Before reading this chapter or beginning class, what did you expect marketing to be? Ask a family...
Marketing ManagementIf consumers are being deluged by sensory overstimulation, what can a marketer do to cut through...
Marketing ManagementIdentical products can be positioned differently to different segments. For example, the same baby...
Marketing ManagementA U.S. medical group with a specialty in plastic surgery made the decision to focus on facelifts,...
Marketing ManagementIf you were to create a perceptual map for the product category of watches, what attributes should...
Marketing ManagementWhen you get your hair cut, what's the “core” of what you buy vs. what are the...
Marketing ManagementWhat is one of your favorite brands (why)? What is a brand you hate (why)?
Marketing ManagementConsider the trends described in the chapter (e.g., aging, heightening environmental concern, or...
Marketing ManagementLawyers are changing their pay structures. It used to be that they would bill hourly (top dollar...
Marketing Management