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BUS 251 MArketing

  • Average Course Rating (from 3 Students)

    4.0/5
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    • 3 Advice
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  • Course Difficulty Rating

    • Easy 0%

    • Medium 67%

    • Hard 33%

  • Top Course Tags

    Always Do the Reading

    Great Discussions

    Group Projects

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    • Profile picture
    Feb 17, 2017
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Kathleen is a professor that goes above and beyond on effort toward student education. She cares about the amount the work students actually put in and she will do almost anything to help us.

    Course highlights:

    The highlight of this course was making a marketing music video, where myself and group members made a parody of "Ice Ice Baby" and changed the title to "Marketing Class Baby." It was REALLY fun.

    Hours per week:

    9-11 hours

    Advice for students:

    Make sure to study the textbook for exams, but a lot of the lecture is based on examples that Professor Zumpfe talks about in class. It's very much an application class, and not a memorization class.

    • Spring 2016
    • Kathleen Zumpf
    • Yes
    • Always Do the Reading Meetings Outside of Class Great Discussions
    • Profile picture
    Feb 14, 2017
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    This was a great course that taught you about marketing. It gave you a chance to interact with the professor and your classmates. Learning the material and applying it to real life situations

    Course highlights:

    The highlight of the semester was working on the video for the group project! It was so much fun!

    Hours per week:

    3-5 hours

    Advice for students:

    Plan ahead and make sure you are on top of your reading and project work!

    • Fall 2016
    • Kathleen Zumpf
    • Yes
    • Go to Office Hours Always Do the Reading Group Projects
    • Profile picture
    Sep 22, 2016
    | Would recommend.

    This class was tough.

    Course Overview:

    I wold strongly recommend this class to anyone who is thinking about going into Business, or anything in general. I learned all kinds of interesting things that are useful.

    Course highlights:

    In this class we took everything we learned and turned it into a song. We were tasked with making a video to "sell marketing." I had a blast!!

    Hours per week:

    3-5 hours

    Advice for students:

    Read the book. I know everyone says that, but it really helps to keep up with the lecture. The professor is very, very fond of keeping the class on their toes.

    • Spring 2016
    • Kathleen Zumpf
    • Yes
    • Group Projects Participation Counts Great Discussions


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