10 tips for running successful focus groups
by Thomas L. Greenbaum
How often do we researchers take time to reflect on our work and identify the key lessons
that might be useful to others in the profession or considering entering it?
I have spent most of
OFFICE OF QUALITY IMPROVEMENT
A Guide to Learning the Needs of Those We Serve
The purpose of this document is to provide an overview of the focus group, a useful tool for
learning more abou
Guidelines for Conducting a Focus Group
Surveys assume that people know how they feel. But sometimes they really dont. Sometimes it
takes listening to the opinions of others in a small and safe group setting before they form
thoughts and opinions. Focus g
J ACK ON FOCUS GROUPS
W H AT I S A F O C U S G R O U P ?
A focus group is a small-group discussion guided by a trained leader. It is used to learn more about opinions on
a designated topic, and then to guide future action.
A focus group of paren