10 tips for running successful focus groups
by Thomas L. Greenbaum
How often do we researchers take time to reflect on our work and identify the key lessons
that might be useful to others in the profession or considering entering it?
I have spent most of
OFFICE OF QUALITY IMPROVEMENT
A Guide to Learning the Needs of Those We Serve
The purpose of this document is to provide an overview of the focus group, a useful tool for
learning more abou
Guidelines for Conducting a Focus Group
Surveys assume that people know how they feel. But sometimes they really dont. Sometimes it
takes listening to the opinions of others in a small and safe group setting before they form
thoughts and opinions. Focus g
J ACK ON FOCUS GROUPS
W H AT I S A F O C U S G R O U P ?
A focus group is a small-group discussion guided by a trained leader. It is used to learn more about opinions on
a designated topic, and then to guide future action.
A focus group of paren
Chapter 1: Learning Objectives
Describe the impact marketing research has on marketing decision making.
Demonstrate how marketing research fits into the marketing planning process.
Provide examples of marketing research studies.
February 10, 2017
Exam 1 Essay Questions
Distinguish between exploratory, descriptive, and causal research designs.
Research designs are primarily determined by the function of the research objectives and
information that the e
April 5, 2017
Individual Data analysis exam
Marketing Research MKT 400, Spring 2017
Due: Friday, April 7th, by 10 a.m., by email! Must get confirmation from the professor.
Please write your answers in plain simple sentences, and co
Study guide exam 2:
Prepare the total 23 questions for the exam (half a page each, on average).
4 questions will be picked for the exam.
1 questions will be extracredit. Please use scientific terms, as you have in the
key terms and concepts list.