Chapter 1 (Cont.)
- Place- activities necessary to get the product to the right customer when the customer
- Deals with marketing channel and retailing channel management, also known as supply
- Supply chain management- the
Coca Cola is an organization that has been prominent in our society for quite a long time. Their
differentiated strategies involving segmentation allow Coca Cola to grow as an organization.
They try to appeal to as many people as possible and have been ab
The Economic Environment:
Markets require buying power as well as people. The economic environment consists of
factors that affect consumer purchasing power and spending patterns.
Four types of economic structures:
o Subsistence econo
The Technological Environment: forces that create new technologies, creating new product
and market opportunities
Creative destruction: every new technology replaces an older technology (CDs hurt the
phonograph records; digital p