Hot Topics and Concepts for Exam 1 Review
Segmentation, Positioning, and Targeting
Segmentation, targeting, positioning how do these activities relate to one another?
Different approaches to segmentation: demographic, psychographic, benefits desired, etc.
MKTG 757 - IMC PROMOTIONAL VIDEO CAMPAIGN GUIDELINES
Objectives of the Project
The primary purpose of this course is to have each student learn about and apply the basic
concepts associated with IMC. For this semester, you will have the unique opportunity