Why the customer is king
Marketing information systems
Where do you get data?
The marketing research process
Review slides wont be uploaded,
since they are selected directly from
previous slides and classroom
The format will be similar to Exam 1
50 questions Mixture of multiple choice and
Tests your ability to link the content to examples
in our everyday life
M300 Case Study II: Natureview Farm
Q1: With what challenging goal is Christine Walker being faced, and why is it important
that she and Natureview successfully achieve this goal?
Walker and Natureview have lost an important investor, a
For the questions below, please clearly circle your answer.
1. John is a brand manager for Coors Light. John decided to drop the price for Coors Light from
$12/case in January 2009 to $10/case in February 2009. He examined the data in ear