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BUS-M 311 intro to marketing communication

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    Group Projects

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    Requires Presentations

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    • Profile picture
    Oct 03, 2017
    | Would highly recommend.

    Pretty easy, overall.

    Course Overview:

    I love this course! I am currently in this course now with Professor Palmer, and he makes the class enjoyable because of how he strives to connect with students. I would definitely recommend the course as I have already learned a lot and am very excited for our final project in the class.

    Course highlights:

    So far I have learned a lot of how marketing and advertising work together. I think the highlight of this course will be our final project. For this project, we must present a new marketing strategy to real companies. It is a group project and the company we are working with this semester is ALDI. We will be presenting the idea to the Vice President as well as general mangers of the company. I think it is an interesting final project, especially because it relates so directly to my career. Also it shocked me that the presentation would not be taking place before the class, but instead in front of a company.

    Hours per week:

    3-5 hours

    Advice for students:

    Show up to class! Attendance is required. Overall the class is very easy as the only outside work you need to do is for your final project. There are no readings for this course.

    • Fall 2017
    • Paul Palmer
    • Yes
    • Group Projects Meetings Outside of Class Requires Presentations

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