A. Metacommunication meta means about; communication about communication; we must get used
to thinking about what we say or do when we speak and listen; we should first build a small vocab to
B. Model of communication explain how
M370 Mid-Term Notes
Ch 1: Marketing: Creating and Capturing Value
Ch 4: Managing Marketing Information to Gain Customer Insights
What is Marketing?
A. Book Definition:
a. Managing profitable customer relationships.
18 January 2017
"Hotel Trends for 2017." Hospitality Net. N.p., 4 Jan. 2017. Web. 18 Jan. 2017.
This article explains likely trends for hotels in 2017. It includes discussion on technology
upgrades, online travel a
Dear High Performance Alloys Team,
Since the 2008 recession, we at High Performance Alloys have faced challenges with
maintaining sales goals. Our competitors at DeKalb Molded Plastics have picked up many of our
former manufacturing clients as their sales
The US in a Global Economy
GDP: Aggregate Demand,
Gross Domestic Product
The Economic Circuit
GDP as Aggregate Demand
Real and Nominal GDP
Real GDP an
1.7. Practice Questions
1. Real GDP is defined as
a. C + I + G + Exports + Imports.
b. C + I + G + Exports + Inventory change.
c. C + I + G + Exports - Imports.
d. C + I + G + Exports - Inventory change.
2. Gross private domestic investment includes newly
Fiscal policy w/ AD policy can be used to stabilize AD
There are 2 kinds:
-reinforce the central banks monetary policy
-sometimes fiscal policy offsets monetary policy
Fiscal s less flexible than monetary policy
Worries about tomorrow manifest themselves
C204- Individual Case Analysis Memo: Enjoy Life
FROM: Olga Guedes
DATE: September 19, 2016
SUBJECT: New Focus for ELF
John Calla, Senior Marketing Director, Laundry Division
Olga Guedes, Intern
September 7, 2016
Different laundry approach
Have you thought about how major laundry companies target women over
Procter and Gamble could maximize t
solution to an
Source: State of the
Last 12 Months
Ages 2-17: -2%
Ages 18-44: -5%
Ages 45+: -11%
Who am I talking to? Demographic
How do they think? Psychological (Motivation)
What is the situation? Contextual
(How might they resist the message?)
Perusasion is not manipulation
Persuasion is communicating your ideas to your audience that is tailored t
Lots of info in general
Bullet points have too much
Color of the indented section is hard to read
The fade at the top and bottom is distracting
Tips to be covered? Innuendo?
Too much color.
Yellow is ridiculously h
Telling a story notes
A story creates a statement of value and asserts it on the audience.
Plato was opposed to writing
-Director, Producer, Screenwriter
Be your authentic self
-NPR, This American Life
Talk like a human
ITP Research Assignment
1. Companies seem to make the list by putting out a lot of different types of products in a
relatively short period of time. Taco Bell is a good example because they are always
adding new items to their me
Most Admired Business Person Outline
A. Hook: Great job making it to class on time!
B. Forbes article on Schwarzmans 8 core values
C. Transition: Im going to highlight three of those values for you.
1. A partnership that is mutually beneficial. Both parties involved benefit to some extent
specifically because of the partnership.
2. The partnership with Finish Line allows Macys to comply with the increasing demand for
shoes and it allows Finish Line t