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MBA 560 Array

  • Average Course Rating (from 2 Students)

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    Great Discussions

    A Few Big Assignments

    Lots of Writing

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    • Profile picture
    Apr 10, 2017
    | Would highly recommend.

    Pretty easy, overall.

    Course Overview:

    Professor Zobitz taught his syllabus just as described. Course Description The course will focus on brand management and how marketing should be approached as a partner in strategic decision making, both internally and externally. Students will study strategic positioning, market opportunities, pricing strategies, market analysis , as well as product differentiation. SWOT analysis and the marketing mix will be covered in a decision making focus, together with the programmatic themes of globalization, leadership, team work and ethics.

    Course highlights:

    Course Outcomes Evaluate branding strategies by applying appropriate marketing and management analysis Defend target market choices by analyzing the unique characteristics of potential markets that impact business success Justify pricing decisions based on relevant target market analysis, business goals, and market conditions Assess the strengths and weaknesses of organizations in strategically planning new business activities Assess consumer trends and business ethics for determining their potential impact on branding image and business success in a global environment Design business-wide continuous improvement processes for regularly reviewing branding and business activities and implementing needed changes

    Hours per week:

    12+ hours

    Advice for students:

    Be sure to stay ahead of the week by reading what assignments are posted for the next week.

    • Spring 2017
    • tom zobitz
    • Yes
    • Lots of Writing Great Discussions
    • Profile picture
    Jan 10, 2017
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    I highly recommend this class to anyone aspiring to be a business professional! This class doesn't only focus on marketing but about current events around the world.

    Course highlights:

    The highlight of this course was the semester wide project of taking a company and implementing a new business offering/product. This exercised my entrepreneurial mind and really got me thinking about other opportunities.

    Hours per week:

    9-11 hours

    Advice for students:

    Time management is probably the most important element when it comes to this course. If you can set a weekly routine where you can dedicate a few hours to the class, then you will do a great job and thoroughly learn and enjoy the course.

    • Winter 2017
    • david martz
    • Yes
    • Many Small Assignments A Few Big Assignments Great Discussions

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