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MBA 560 Array

  • Average Course Rating (from 4 Students)

    4.8/5
    Overall Rating Breakdown
    • 4 Advice
    • 5
      75%
    • 4
      25%
    • 3
      0%
    • 2
      0%
    • 1
      0%
  • Course Difficulty Rating

    • Easy 25%

    • Medium 75%

    • Hard 0%

  • Top Course Tags

    Always Do the Reading

    Great Discussions

    Lots of Writing

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    • Profile picture
    Sep 23, 2017
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Great class to take if you are interested in studying Business

    Course highlights:

    How to market a new product or service

    Hours per week:

    9-11 hours

    Advice for students:

    Read the textbook and use good sources

    • Fall 2017
    • Dr. Samantha Bietsch
    • Yes
    • Always Do the Reading Participation Counts Final Paper
    • Profile picture
    Aug 03, 2017
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Teaches you how to analyze a business plan

    Course highlights:

    I learned how to evaluate a new business product and service

    Hours per week:

    3-5 hours

    Advice for students:

    Do a lot of research and read a lot.

    • Summer 2017
    • Dr. Suzanne Brock
    • Yes
    • Background Knowledge Expected Lots of Writing Always Do the Reading
    • Profile picture
    Apr 10, 2017
    | Would highly recommend.

    Pretty easy, overall.

    Course Overview:

    Professor Zobitz taught his syllabus just as described. Course Description The course will focus on brand management and how marketing should be approached as a partner in strategic decision making, both internally and externally. Students will study strategic positioning, market opportunities, pricing strategies, market analysis , as well as product differentiation. SWOT analysis and the marketing mix will be covered in a decision making focus, together with the programmatic themes of globalization, leadership, team work and ethics.

    Course highlights:

    Course Outcomes Evaluate branding strategies by applying appropriate marketing and management analysis Defend target market choices by analyzing the unique characteristics of potential markets that impact business success Justify pricing decisions based on relevant target market analysis, business goals, and market conditions Assess the strengths and weaknesses of organizations in strategically planning new business activities Assess consumer trends and business ethics for determining their potential impact on branding image and business success in a global environment Design business-wide continuous improvement processes for regularly reviewing branding and business activities and implementing needed changes

    Hours per week:

    12+ hours

    Advice for students:

    Be sure to stay ahead of the week by reading what assignments are posted for the next week.

    • Spring 2017
    • tom zobitz
    • Yes
    • Lots of Writing Great Discussions

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