MARKETING: CREATING AND CAPTURING CUSTOMER VALUE
WHAT IS MARKETING?
A simple definition of marketing is managing profitable customer relationships.
Marketing must both attract new customers and grow the current customers.
NEW-PRODUCT DEVELOPMENT AND PRODUCT
In this chapter, well look into two product topics:
Developing new products
Managing products through their life cycles.
New-product development is risky, and many
School of Business
Department of Management and Marketing
MKT 100 R Fundamentals of Marketing
BMA Hall Room 205
M/W - 11:25 A.M. 12:40 P.M.
Professor Dennis P. Huzey
Spring Semester, 2014
First Quiz Review Outline
The following topics sho
Prof. Dennis P. Huzey
MARKETING - all business activities that direct the flow of goods and services
(products) from the producer or manufacturer to the ultimate consumer or industrial user.
ULTIMATE CONSUMER - the average citizen/buyer.