Qualitative Research- Content Analysis of Web Sites What is Content Analysis: It is a scientific research method based on scanning, categorizing, summarizing of the data and analyzing the outputs within the frame of research objective (Bafrnc, 2008) Purpo
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Consumer Goods Coca-Cola Company (United States) Addresses to both emotional and functional side of public relations. There are main contents like sports, music, community and fun.
Sports Motto: If you play it, sweat it, drive it, or just wish you did, th
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