Report # 2
1. Video Case Study 5 - "Under Armour: Creating an Emotional Brand
This video segment demonstrates the concept of "Emotion in Advertising"
(pp. 374 -375).
2. Video Case Study 6 "Prince Segments on Evaluative Criteria"
This video ca
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DUE WED., DECEMBER 16TH AT 11:59:59 pm THANK YOU FOR SMOKING QUESTIONS:
What was your first impression of Nick Naylor?
How did you feel after the opening scene on the
Did this film have a hero? Could that
Name: _ Date:_
Consumer Behavior FINAL Chapters 6,7,8,9,10
Professor M. Martirano
PART I. TRUE/FALSE. Please write true or false. 1 points each = 25 points total.
1) _ For each individual, reality is a totally personal phenomenon, based on that person's