Social Issues in Marketing Quiz: TROYONLINE Principles of Marketing MKT-3300-XTIC 17/T1 (Tariq)
8/20/17, 9*29 PM
Social Issues in Marke!ng Quiz
Due Aug 20 at 11:59pm
Allowed Attempts 2
Time Limit 25 Minutes
Take the Quiz Again
2018 XF Jaguar
# of seats
Fuel Tank Capacity
Maximum Power (HP)
Top Speed (MPH)
Acceleration 0-60 (secs)
When the Soviet Union dissolved, the _ emerged that had 12
members that agreed to a loose economic and political alliance with open
borders but no central government.
Which of the following make
Identify the two most important steps China has to take to ensure that
the road to economic growth is smooth.
Improving human rights and reforming the
The primary multinational trade group in Asia is _.
In the context of the research process, which of the following should an
organization immediately do once it has determined the sources of
information to fulfill the research objectives?
Consider the costs and benefits of the
The more developed an economy, the lesser the variety of marketing
The marketing process substage in the United States economy from
1950 to the present is mass production.
Building a strategic international alliance (SIA) takes several steps to
be successful. The first step in building strategic alliances is called dating.
From the marketing perspective, the ideal market segment siz
According to Everett Rogers, what is the element that differentiates
diffusion from other types of communications research?
Which of the following factors is mainly responsible for a perceptual
bias when interpre
5 out of 5 points
Which statement about patent law is incorrect?
5 out of 5 points
Which of the following statements about trademarks is incorrect?
5 out of 5 points
Parallel importing refers to:
5 out of 5 poi
Name: Nguyen, Linh
Student ID: 1453570
Course: MKT 4469 XTIA Marketing Management
Case 2 page 388 text book
Whose Review Is It Anyway? Product sites such as CNET.com and Edmunds.com as well as
web logs (blogs) and e-retailers such as Amazon have become po
CH7: Identifying and
Retailers must identify and understand their target markets in order to develop a
strategy mix to appeal to them.
Retailers are primarily concerned with patronage motives-why a consumer
shops a particular retai
CH19: promotional strategy
Retail promotion: any communication that informs, persuades, and/or reminds
the target market about the firm or its offering(s).
Retail promotional Mix
advertisingpersonal sellingpublicity/public relationssales promotions-
Chapter 17- pricing in retailing
1. external factors affecting a retail price strategy
The consumer and retail pricing
Price elasticity of demand: the sensitivity of customers to price changes in terms of the quantities they
Price elastic: if a
CH18: Establishing and Maintaining
a Retail Image
To be successful a retailer needs a superior communication strategy to position itself in
the customers mind-i.e.-establish and maintain an image.
The significance of retail image
Image: How the retailer i
Describe (in detail) an example of unproductive business meeting you have attended.
What should have been done prior to the meeting to increase productivity?
As an attendee, what could you have done during the meeting to increase
Im a studen
1. Coca-Cola faced some difficult challenges when the company was discovered using
water that contained pesticides in its bottling plants. the Center for Science and
Environment, found 57 bottles of Coke and Pepsi products from 12 Indian states that
1. The corporate culture at MIG is rooted in his values. The company values diversity of its
employees of the company is composed of different nationality, religious beliefs, and cultural
values. The diverse work force is composed of numerous religions an
To: Dr Teng
From: Tran Thi Hoang Lan
Subject: Business communication
As many other student, I always have problems with absences/ tardies. I really meet many
trouble with tardies. Thats why I write this memo for presenting my problems
Barnes' Brothers has the following data for the year ending 12/31/10:
Net income = $600; Net operating profit after taxes (NOPAT) = $700; Total
assets = $2,500; Short-term investments = $200; Stockholders' equity =
$1,800; Total debt = $700;
What open-source software was developed from Googles MapReduce
eading analyst firm Gartner defines Big Data from three aspects, all
starting with the letter V. Wh
File: Chapter 2, Deciding Whats Right: A Prescriptive Approach
1. An ethical dilemma is defined as a situation where two or more right values are in conflict.
Ans. : True
Response: See page 39
2. A challenge involved in using a
In this case, the problem comes from the management team who made decisions, it was not from
employees. Thus, anyone should be disciplined that is the management team. First, Edward Brennan, the
CEO, announced the plan to solve the problem they have. Ho
Below is the common equity section (in millions) of Teweles Technology's
last two year-end balance sheets:
Total common equity
Teweles has never paid a dividend to
0.5 out of 0.5 points
During the next six months, Greta and Abdul will be researching markets in
the European Union for their line of interactive flat screen televisions. They
will next identify which country in the region should be their targ
With regard to resistance to change, observations indicate that those
innovations most readily accepted are those that:
cater to the values of the predominant religion of the society.
propagate faith in a set of beliefs different from the ex
The dividend will be 1.50*(1+ .07) = $1.605 for Year 1
1.605 * 1.07 = $1.717 for Year 2
1.717 * 1.07 = $1.838 for Year 3
1.838 * 1.05 = $1.93 for Year 4
1.93 * 1.05 = $2.027 for Year 5
$20 x (1+6%)=2
1. Teams typically outperform individuals when the tasks being completed _.
a. require multiple skills
b. require judgment
c. require experience
d. all of the above
e. none of the above
2. Which of the following helps explain the current popularity of tea
View that enables you to add, edit, and delete the records of a table.
An Access object that enables you to enter, modify, or delete table data.
An Access utility that reduces the size of the database and can repair a corrupt database.