1. Which project our team is working on and why.
Our team chose to move Starbucks to Columbia as the project for our
international marketing plan. We chose this as our project because we
believe that it will be a challenging, yet interesting company to
9 February 2016
Case Study: Camu Camu in Peru
1. If no immediate change regarding the Novel Food Regulation (EU) is foreseen,
what could be an alternate use of camu camu?
a. The European Unions Novel Foo
9 March 2016
Case Study: Working toward Better Vision
1. How was Essilor able to achieve outstanding financial performance? Did it employ
strategies differently from other lens manufacturers?
a. Since 19
2 February 2016
World Trade Organization
The World Trade Organization is an organization that was founded for the
purpose of helping member governments settle trade disputes and sort out trade