September 15, 2015
a. What is the difference between marketing intelligence and marketing research?
Marketing intelligence involves collecting and analysing existing data to provide
insights on consumers, competitors activities and
Plato wrote it
The life and teachings of Socrates (c. 469-399 B.C.) stand at the foundation of Western philosophy. He
lived in Athens during a time of transition (Athens' defeat at the hands of Sparta in the Peloponnesian
War (431-404 B.C.) ended
Principles of Marketing
February 7, 2017
1. The Stillman School of Business:
o First private business school in New Jersey to earn accreditation from the
Association to Advance Collegiate Schools of Business (AACS
Chapter 1 Marketing: Creating and Capturing Customer Value
August 25, 2015
a. Define marketing; outline the steps in the marketing process using an example.
Kolter and Armstrong defines marketing as a process by which compa
September 1, 2015
Capitalizes on other sources of
income by offering catering services
Provide delivery services
Reputation is strong for quality
All pastries are made by th
October 27, 2015
a. Discuss the factors that marketers must consider when setting price.
When setting prices, marketers must consider the customers perception of value
and the product cost. Customers will buy a product that offers
October 5, 2015
a. Do case on Page 284; Marketing by the numbers Beauty Balm Cannibalization.
What brand development strategy is Clinique using?
The brand development strategy Clinique is using is brand extension. Clinique is thinki
September 22, 2015
a. What is a new product and how do consumers decide whether or not to adapt a new
A new product is a good, service or idea that is relatively new to the market or a
product that has been in existence for
November 3, 2015
1. Discuss whether the internet will result in disintermediation of the following stores (i)
video rental stores, (ii) grocery stores, (iii) clothing stores.
The advent of the internet has taken some intermediaries
November 10, 2015
Integrated Marketing Communications Plan
Davids Adventure Tours
Davids Adventure Tours is located on the Market plaza in downtown San Ignacio. They
offer services such as canoeing and cave tubing to d
September 8, 2015
Prosser Fertilizer is a family owned business that has established branches in every
district of Belize. Its headquarters is located at Mile 8, George Price Highway, Belize District.
Prosser Fertilizer is the sole
Principles of Marketing S17
Final Exam Pt. II
The brand perception of Whole Foods was previously high quality, healthy groceries with
a hefty price tag. However, with Whole Foods 365, they are attempting to change that. With